It’s that time of year again, isn’t it? When every publication gathers their thoughts around the year’s best-or-worst-something, and our inboxes and news feeds are filled with more top 10 lists than David Letterman’s show archives. Sometimes as content marketers, we choose to hop on the bandwagon and sometimes we choose to drive our own. Today, we are hopping....
Posts by Jaime Pham
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On March 26, LinkedIn hosted content marketing software company NewsCred for a one-hour webcast on how NewsCred approaches their own content marketing strategy and metrics. NewsCred is a LinkedIn Certified Content Partner. They have also been a Sponsored Updates customer since the product launched, and now boast a 17x ROI on their LinkedIn efforts. So what makes...
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There’s no shortage of “best of” blog posts this time of year, and with the success seen with our flagship content marketing product – Sponsored Updates – there’s no way we could leave this one out of the mix. After all, 2014 marks the first full calendar year in which Sponsored Updates, LinkedIn’s native advertising solution, have been in full play for...
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- LinkedIn Sponsored Content
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As a Content Marketing Consultant for LinkedIn, I work with marketers every month to contribute expertise to their...
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On August 14, we hosted a reprise of a webcast on LinkedIn content marketing best practices. The event was, once again, well attended;...
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On May 14, we hosted a webcast on LinkedIn content marketing best practices. The event was well-attended, and there were so many...