Jaime Pham

Posts by Jaime Pham

  • LinkedIn Sponsored Content Trends That Worked: A 2015 Look Back

    December 30, 2015

    It’s that time of year again, isn’t it? When every publication gathers their thoughts around the year’s best-or-worst-something, and our inboxes and news feeds are filled with more top 10 lists than David Letterman’s show archives. Sometimes as content marketers, we choose to hop on the bandwagon and sometimes we choose to drive our own. Today, we are hopping....

  • 17x ROI? What Content Marketers Can Learn From NewsCred’s Success on LinkedIn

    April 1, 2015

    On March 26, LinkedIn hosted content marketing software company NewsCred for a one-hour webcast on how NewsCred approaches their own content marketing strategy and metrics. NewsCred is a LinkedIn Certified Content Partner. They have also been a Sponsored Updates customer since the product launched, and now boast a 17x ROI on their LinkedIn efforts. So what makes...

  • LinkedIn’s Top Performing Sponsored Updates of 2014

    December 11, 2014

    There’s no shortage of “best of” blog posts this time of year, and with the success seen with our flagship content marketing product – Sponsored Updates – there’s no way we could leave this one out of the mix. After all, 2014 marks the first full calendar year in which Sponsored Updates, LinkedIn’s native advertising solution, have been in full play for...

  • What Makes a LinkedIn Sponsored Update Great?

    November 6, 2014

    As a Content Marketing Consultant for LinkedIn, I work with marketers every month to contribute expertise to their...

  • How to Get the Most Out of Your LinkedIn Content Efforts:...

    August 18, 2014

    On August 14, we hosted a reprise of a webcast on LinkedIn content marketing best practices. The event was, once again, well attended;...

  • How Do You Get The Most Out Of Your LinkedIn Content...

    May 19, 2014

    On May 14, we hosted a webcast on LinkedIn content marketing best practices. The event was well-attended, and there were so many...