Jane Fleming

Posts by Jane Fleming

  • Woman talking on mobile phone

    Take Steps Now to Further Your Brand’s Future

    June 16, 2021

    “There is no education like adversity,” said British politician and writer Benjamin Disraeli. While we may not be eager to happen upon them, difficult times can result in growth, insights, and opportunities — as long as we’re open to learning and adapting. The past year-plus has been incredibly challenging for all kinds of businesses, but it also unveiled...

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    How Johnson & Johnson Drives Massive Engagement on LinkedIn Live

    June 10, 2021

    A global priority right now for each country is making sure the COVID-19 vaccination program is rolled out as quickly as possible. One company in a unique position to help achieve this goal is New Brunswick, New Jersey-based Johnson & Johnson, the largest and most broadly based healthcare company in the world. Objective Johnson & Johnson has committed to...

  • Woman holding dog in lap, looking at smartphone.

    For Building Brand Trust, Here’s Where Today’s Marketers Should Focus

    May 31, 2021

    Trust is in peril. This is something that most marketers are keenly aware of. According to the Edelman Trust Barometer 2021, trust in all four major institutions (Government, Media, NGOs, Business) declined between May 2020 and January 2021. Edelman describes the situation as “an epidemic of misinformation and widespread mistrust of societal institutions and...

  • Woman sitting at desk looking at laptop.

    Brand Building Takes Time. Finding the Right Tool Shouldn’t.

    May 27, 2021

    Rome wasn’t built in a day. But it would have taken a whole lot longer than it did if the architects behind this legendary ancient...

  • Woman sitting down in front of computer, typing

    Put Your Content In Front of an Audience Ready To Do...

    May 6, 2021

    Targeting is an essential element of any content marketing strategy – and the right approach to targeting has never felt more...

  • Return to Growth 2021 Magazine Out Now

    Return to Growth 2021 Magazine Out Now

    February 12, 2021

    Editor's Note: A version of this post originally ran on the LinkedIn EMEA blog. Few could have predicted how profoundly the business...