Jane Fleming

Posts by Jane Fleming

  • What Are Markets and Marketing For? Bernadette Jiwa Reads a Classic Post From Seth Godin

    December 22, 2017

    Bernadette Jiwa is not your typical marketing influencer. Her book Meaningful, the Story of Ideas that Fly is one of the most emotive books on brand strategy and its role in people’s lives that you’re likely to read. For our Festive Marketing Playlist, she’s chosen a post by another influencer who inspires on a deeper level: the great Seth Godin. The result is...

  • Ann Handley

    Ann Handley Reads Doug Kessler on the Festive Marketing Playlist

    December 12, 2017

    Here’s the first episode in our festive playlist of great marketing thought leadership narrated by top marketing influencers and it’s a proper holiday treat. We give you Ann Handley of MarketingProfs reading one of the most inspiring and funny posts about content marketing that I’ve ever read. And doing it with real feeling! The post she narrates is written by...

  • Remix

    Remix These Campaigns for Even Bigger Hits on LinkedIn

    October 18, 2017

    Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. As any musician covering an old classic knows, you don’t have to go to the trouble of creating entirely new material from scratch every time that you’re looking for a new hit. It’s a principle that’s as true of B2B content marketing as it is of the music business. A...

  • Sophisticated Marketer's Quarterly

    The Sophisticated Marketer’s Quarterly – Going Where No...

    September 18, 2017

    Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. Any marketer who cares about staying...

  • Agency Interview

    The Agency Interview: 26 Questions with Digital Marketing...

    July 15, 2017

    This post orginally appeared on the LinkedIn Marketing Solutions EMEA blog. Who better to put on the spot about the direction of...

  • LinkedIn Targeting Tips

    The LinkedIn Targeting Combos Driving ROI

    June 20, 2017

    Note: A version of this post originally appeared on the LinkedIn Marketing Solutions EMEA blog.  When you first start targeting B2B...