Jane Deehan

Posts by Jane Deehan

  • The Conflict Between Long and Short-Term Metrics illustration

    How Can Marketers Choose Between Brand and Demand?

    September 13, 2021

    For as long as marketers have distinguished between brand and demand, they’ve wrestled with the dilemma of which to prioritise at a given moment – and within a given budget. Lately, that juggling act has become trickier, because both types of marketing activity can make a strong case for why they should be the main focus, right now. On the demand side, marketers...

  • Jabra Tunes into Quality Audiences on LinkedIn illustration

    Learn How Jabra Keeps Brand and Demand in Tune

    August 12, 2021

    The shift to a digital, distributed workforce creates important opportunities for a global leader in professional audio equipment. It also creates a challenge. Jabra needed to build a pipeline of potential customers that understood how it could help power the transition to remote, digital working. Within its target accounts, the business needed to convince all...

  • woman holding a disposable coffee cup, looking at laptop

    Most B2B Brands Aren’t Playing the Long Game. They Should Be. [Pocket Guide]

    July 29, 2021

    A recent headline offers a message today’s marketers are wise to take to heart: 95% of B2B buyers are not in the market for your products. This takeaway comes from a recent study carried out by Ehrenberg-Bass for the LinkedIn B2B Institute. The math isn’t all that complicated: Companies change providers of B2B services every five years or so; therefore, only 20%...

  • Cover of Ready to Do Business magazine

    Ready for Business 2021 Magazine Out Now

    June 25, 2021

    Marketing isn’t just about targeting particular demographics, industries or buyer personas. It’s also about reaching people in the...

  • Woman talking on mobile phone

    Take Steps Now to Further Your Brand’s Future

    June 16, 2021

    “There is no education like adversity,” said British politician and writer Benjamin Disraeli. While we may not be eager to happen upon...

  • Woman at desk working on laptop

    How Johnson & Johnson Drives Massive Engagement on LinkedIn...

    June 10, 2021

    A global priority right now for each country is making sure the COVID-19 vaccination program is rolled out as quickly as possible. One...