Jane Fleming

Posts by Jane Fleming

  • Return to Growth 2021 Magazine Out Now

    Return to Growth 2021 Magazine Out Now

    February 12, 2021

    Editor's Note: A version of this post originally ran on the LinkedIn EMEA blog. Few could have predicted how profoundly the business landscape would be disrupted by the COVID-19 pandemic. Equally though, few could have predicted how dynamically marketers would respond. Everywhere you look, there are businesses innovating new solutions, new ways to bring them to...

  • How Adobe Successfully Pivoted to Virtual Events

    How Adobe Scaled a New Type of Event on LinkedIn

    February 4, 2021

    The venue is booked, the speakers are confirmed, the plans are all in place and your 23,000-person conference is just a month away. Until suddenly, it isn’t. That was the situation in which software giant Adobe found itself in early 2020, after the Covid-19 pandemic forced the cancellation of its annual showpiece event, The Adobe Summit. It’s been far from a...

  • What Are Markets and Marketing For? Bernadette Jiwa Reads a Classic Post From Seth Godin

    December 22, 2017

    Bernadette Jiwa is not your typical marketing influencer. Her book Meaningful, the Story of Ideas that Fly is one of the most emotive books on brand strategy and its role in people’s lives that you’re likely to read. For our Festive Marketing Playlist, she’s chosen a post by another influencer who inspires on a deeper level: the great Seth Godin. The result is...

  • Ann Handley

    Ann Handley Reads Doug Kessler on the Festive Marketing...

    December 12, 2017

    Here’s the first episode in our festive playlist of great marketing thought leadership narrated by top marketing influencers and it’s...

  • Remix

    Remix These Campaigns for Even Bigger Hits on LinkedIn

    October 18, 2017

    Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. As any musician covering an old classic...

  • Sophisticated Marketer's Quarterly

    The Sophisticated Marketer’s Quarterly – Going Where No...

    September 18, 2017

    Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. Any marketer who cares about staying...