Editor's Note: This post originally appeared on the EMEA Marketing Solutions blog. Any marketer looking to plan and execute content across markets needs the right team behind them. Global content marketing is a unique challenge and it requires a unique set of skills: not just an understanding of how to create and distribute content – but how to bring local...
Posts by Jane Fleming
- B2B Content Marketing
Jane Fleming October 31, 2016
Increasingly, business is going global. That means your content must be global, too. But it's not easy to create content marketing that resonates globally. We've all had that familiar sinking feeling when you realize you’ve got five days to localize a big content asset for a dozen different markets… that waking nightmare at 4am when you realize that cloning...