Jane Deehan

Posts by Jane Deehan

  • Woman holding dog in lap, looking at smartphone.

    For Building Brand Trust, Here’s Where Today’s Marketers Should Focus

    May 31, 2021

    Trust is in peril. This is something that most marketers are keenly aware of. According to the Edelman Trust Barometer 2021, trust in all four major institutions (Government, Media, NGOs, Business) declined between May 2020 and January 2021. Edelman describes the situation as “an epidemic of misinformation and widespread mistrust of societal institutions and...

  • Woman sitting at desk looking at laptop.

    Brand Building Takes Time. Finding the Right Tool Shouldn’t.

    May 27, 2021

    Rome wasn’t built in a day. But it would have taken a whole lot longer than it did if the architects behind this legendary ancient city couldn’t figure out what they were going to build with. Brand-building, much like Rome-building, takes time. It is a methodical and progressive pursuit. But brands aren’t making progress in this essential area until they select...

  • Woman sitting down in front of computer, typing

    Put Your Content In Front of an Audience Ready To Do Business

    May 6, 2021

    Targeting is an essential element of any content marketing strategy – and the right approach to targeting has never felt more important than it does right now. Growth over the next year will depend on inspiring those ready to do business – and inspiring as many of them as possible. Content is a proven vehicle for both engaging attention and building trust around...

  • Return to Growth 2021 Magazine Out Now

    Return to Growth 2021 Magazine Out Now

    February 12, 2021

    Editor's Note: A version of this post originally ran on the LinkedIn EMEA blog. Few could have predicted how profoundly the business...

  • How Adobe Successfully Pivoted to Virtual Events

    How Adobe Scaled a New Type of Event on LinkedIn

    February 4, 2021

    The venue is booked, the speakers are confirmed, the plans are all in place and your 23,000-person conference is just a month away....

  • What Are Markets and Marketing For? Bernadette Jiwa Reads a...

    December 22, 2017

    Bernadette Jiwa is not your typical marketing influencer. Her book Meaningful, the Story of Ideas that Fly is one of the most emotive...