Jane Fleming

Posts by Jane Fleming

  • Global Content Marketing

    What skills do you need on your global content marketing team?

    November 19, 2016

    Editor's Note: This post originally appeared on the EMEA Marketing Solutions blog. Any marketer looking to plan and execute content across markets needs the right team behind them. Global content marketing is a unique challenge and it requires a unique set of skills: not just an understanding of how to create and distribute content – but how to bring local...

  • Global Content Marketing Is About to Get Sophisticated

    October 31, 2016

    Increasingly, business is going global. That means your content must be global, too. But it's not easy to create content marketing that resonates globally. We've all had that familiar sinking feeling when you realize you’ve got five days to localize a big content asset for a dozen different markets… that waking nightmare at 4am when you realize that cloning...