Jann  Schwarz

Posts by Jann Schwarz

  • IBM CMO Michelle Peluso and B2B Institute's Jann Martin Schwarz

    IBM CMO: Agile Teams and Brand Investment Will Be Key to Leading in the Recovery

    May 21, 2020

    As part of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B Institute Global Director Jann Martin Schwarz interviewed IBM's Michelle Peluso, SVP-Digital Sales and CMO. Michelle leads one of the most iconic global brands overall and certainly one of the most powerful B2B brands. She has had an interesting career with...

  • What Marketers Can Learn from Startups Responding to Crisis

    What Marketers Can Learn from Startups Responding to Crisis

    April 23, 2020

    Editor’s Note: This post is part of The B2B Institute’s series of interviews with marketing leaders. Read the first Q&A in the series, an interview with McKinsey’s Michael Betz. As a think tank focused on studying the future of B2B marketing and decision making, The B2B Institute is tapping our expert network, seeking different perspectives that can provide a...

  • Marketers Prepare for the Path Forward

    How Marketers Can Start to Prepare for the Path Forward

    April 2, 2020

    Leadership during the coronavirus pandemic for us as marketing professionals has created a unique set of challenges which many of us have never seen before. That's in addition to the profound impact we are all feeling and experiencing as human beings. With unprecedented uncertainty and risk facing our businesses and all the people connected to it, it’s hard to...

  • Live With Marketers

    Live With Marketers: The Staying Power of Breakthrough Ideas

    March 27, 2019

    In the digital era of social media and content marketing, there are those who say the need for advertising agencies is waning. This...

  • Blockbuster Approach

    Ditch the Newspaper Approach to Content Marketing, Try the ...

    December 4, 2017

    Editor's Note: A version of this post originally appeared on the Association of National Advertisers' blog. Here’s a critical question...

  • LinkedIn 7 Trends in B2B Marketing

    The True Value of Thought Leadership

    October 18, 2017

    Earlier this month, we launched our 7 Trends in B2B Marketing eBook, which features seven sequential and interrelated trends observed...