Jann  Schwarz

Posts by Jann Schwarz

  • Live With Marketers

    Live With Marketers: The Staying Power of Breakthrough Ideas

    March 27, 2019

    In the digital era of social media and content marketing, there are those who say the need for advertising agencies is waning. This point of view is wrong. On the next “Live With Marketers," LinkedIn’s talk show for the marketing industry, we’ll provide a contrarian perspective, making the case that the utility of the creative agency never dies. “Live With...

  • Blockbuster Approach

    Ditch the Newspaper Approach to Content Marketing, Try the Blockbuster Philosophy Instead

    December 4, 2017

    Editor's Note: A version of this post originally appeared on the Association of National Advertisers' blog. Here’s a critical question that many marketers are asking themselves: “How do I create thought leadership in a sustainable and profitable way?” Traditionally, marketers have not had a great answer to that question. And that’s because the way they produce...

  • LinkedIn 7 Trends in B2B Marketing

    The True Value of Thought Leadership

    October 18, 2017

    Earlier this month, we launched our 7 Trends in B2B Marketing eBook, which features seven sequential and interrelated trends observed through first-hand research, third-party studies, and broader observations from the business field. Our first trend is around the “true value” of thought leadership, and the key phrase here is “true value.’’ Thought leadership may...

  • 3 Ways Ad Agencies Can Stop Brain Drain

    3 Ways Ad Agencies Can Stop Brain Drain

    June 21, 2016

    “Hire people who are better than you are, then leave them to get on with it.” - David Ogilvy David Ogilvy’s advice to the advertising...