Jann  Schwarz

Posts by Jann Schwarz

  • Jann Martin Schwarz and Dean Aragon

    Humanizing B2B Marketing

    January 15, 2021

    In the latest edition of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B Institute’s Global Head Jann Martin Schwarz speaks with Dean Aragon, CEO of Shell Brands International. After a successful career at Unilever, Dean is now bringing some of his skills for “data alchemy” to a quintessential B2B brand. Jann: Let’s...

  • Taking the Long View: Alan Marks

    ServiceNow’s CMO On How Great Creative Is Building Emotional Relationships in B2B

    December 2, 2020

    In the latest edition of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B Institute’s Global Head Jann Martin Schwarz speaks with Alan Marks, CMO of ServiceNow. Over the past three years, Alan and his team, including agency partner BBDO San Francisco, completely transformed ServiceNow from unknown B2B tech player into a...

  • Taking the Long View Illustration

    Brand is an Emotional Bridge Between the Business and its Audience

    October 22, 2020

    As part of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B Institute’s Global Head Jann Martin Schwarz interviewed Sumit Virmani, CMO of Infosys. Sumit has been a marketer at Infosys for sixteen years and its CMO for the last four. As a global leader in IT consulting and digital transformation and advisor to thousands of...

  • Taking the Long View

    Focusing on the Indirect Impact of Brand on Performance is ...

    September 9, 2020

    As part of the “Taking the Long View — Conversations with The B2B Institute at LinkedIn” series, B2B Institute Global Director Jann...

  • Taking the Long View

    Why B2B Marketers Should Stop Making Sense

    July 30, 2020

    Editor’s Note: This post is part of The B2B Institute’s series spotlighting the insights of marketing leaders. Register now for the...

  • IBM CMO Michelle Peluso and B2B Institute's Jann Martin Schwarz

    IBM CMO: Agile Teams and Brand Investment Will Be Key to...

    May 21, 2020

    As part of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B Institute Global Director Jann...