Jann  Schwarz

Posts by Jann Schwarz

  • Taking the Long View

    Focusing on the Indirect Impact of Brand on Performance is Key

    September 9, 2020

    As part of the “Taking the Long View — Conversations with The B2B Institute at LinkedIn” series, B2B Institute Global Director Jann Martin Schwarz interviewed GVP and Chief Marketing Officer of Gartner Digital Markets, Kelly Hopping. Kelly has a direct view into how thousands of software and services companies are marketing to SMBs and how that has changed in...

  • Taking the Long View

    Why B2B Marketers Should Stop Making Sense

    July 30, 2020

    Editor’s Note: This post is part of The B2B Institute’s series spotlighting the insights of marketing leaders. Register now for the webinar, “The Objectivity Trap,” which takes place Friday, July 31, and features a conversation with Ogilvy’s Rory Sutherland and LinkedIn’s Jann Schwarz. How do B2B marketers innovate when budgets are down? Can you make bold...

  • IBM CMO Michelle Peluso and B2B Institute's Jann Martin Schwarz

    IBM CMO: Agile Teams and Brand Investment Will Be Key to Leading in the Recovery

    May 21, 2020

    As part of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B Institute Global Director Jann Martin Schwarz interviewed IBM's Michelle Peluso, SVP-Digital Sales and CMO. Michelle leads one of the most iconic global brands overall and certainly one of the most powerful B2B brands. She has had an interesting career with...

  • What Marketers Can Learn from Startups Responding to Crisis

    What Marketers Can Learn from Startups Responding to Crisis

    April 23, 2020

    Editor’s Note: This post is part of The B2B Institute’s series of interviews with marketing leaders. Read the first Q&A in the series,...

  • Marketers Prepare for the Path Forward

    How Marketers Can Start to Prepare for the Path Forward

    April 2, 2020

    Leadership during the coronavirus pandemic for us as marketing professionals has created a unique set of challenges which many of us...

  • Live With Marketers

    Live With Marketers: The Staying Power of Breakthrough Ideas

    March 27, 2019

    In the digital era of social media and content marketing, there are those who say the need for advertising agencies is waning. This...