Earlier this month, we launched our 7 Trends in B2B Marketing eBook, which features seven sequential and interrelated trends observed through first-hand research, third-party studies, and broader observations from the business field. Our first trend is around the “true value” of thought leadership, and the key phrase here is “true value.’’ Thought leadership may...
Posts by Jann Schwarz
- Thought Leadership
“Hire people who are better than you are, then leave them to get on with it.” - David Ogilvy David Ogilvy’s advice to the advertising industry 50 years ago seems more relevant today than ever as talent seems to be on every agency leader’s mind these days. Any panel at any of the major industry conferences invariably comes back to talent, often the lack thereof —...