Jann  Schwarz

Posts by Jann Schwarz

  • What Marketers Can Learn from Startups Responding to Crisis

    What Marketers Can Learn from Startups Responding to Crisis

    April 23, 2020

    Editor’s Note: This post is part of The B2B Institute’s series of interviews with marketing leaders. Read the first Q&A in the series, an interview with McKinsey’s Michael Betz. As a think tank focused on studying the future of B2B marketing and decision making, The B2B Institute is tapping our expert network, seeking different perspectives that can provide a...

  • Marketers Prepare for the Path Forward

    How Marketers Can Start to Prepare for the Path Forward

    April 2, 2020

    Leadership during the coronavirus pandemic for us as marketing professionals has created a unique set of challenges which many of us have never seen before. That's in addition to the profound impact we are all feeling and experiencing as human beings. With unprecedented uncertainty and risk facing our businesses and all the people connected to it, it’s hard to...

  • Live With Marketers

    Live With Marketers: The Staying Power of Breakthrough Ideas

    March 27, 2019

    In the digital era of social media and content marketing, there are those who say the need for advertising agencies is waning. This point of view is wrong. On the next “Live With Marketers," LinkedIn’s talk show for the marketing industry, we’ll provide a contrarian perspective, making the case that the utility of the creative agency never dies. “Live With...

  • Blockbuster Approach

    Ditch the Newspaper Approach to Content Marketing, Try the ...

    December 4, 2017

    Editor's Note: A version of this post originally appeared on the Association of National Advertisers' blog. Here’s a critical question...

  • LinkedIn 7 Trends in B2B Marketing

    The True Value of Thought Leadership

    October 18, 2017

    Earlier this month, we launched our 7 Trends in B2B Marketing eBook, which features seven sequential and interrelated trends observed...

  • 3 Ways Ad Agencies Can Stop Brain Drain

    3 Ways Ad Agencies Can Stop Brain Drain

    June 21, 2016

    “Hire people who are better than you are, then leave them to get on with it.” - David Ogilvy David Ogilvy’s advice to the advertising...