This post is part of an ongoing series diving into the marketing shift happening for channel marketers of VARs (value-added resellers). Check out Part 1: Channel Marketers Have Been Getting It Wrong: The New VAR Mindset and Part 2: Building a More Effective Channel Marketing Strategy: The Roadmap. Spring has sprung, catapulting the 2020 marketing planning season...

This is part of an ongoing series diving into the marketing shift happening for channel marketers of VARs (value-added resellers). Check out Part 1: Channel Marketers Are Missing a Big Opportunity: The New VAR Mindset. Driven by internal demands to hit the bottom of the funnel fast, the wide landscape of vendor relationships and large, complex marketing stacks,...

More than at any time in history, marketers live and die by the numbers. As every move a customer makes becomes more trackable, 93% of CMOs say they are under more pressure than ever to prove ROI. This pressure to perform by any metric necessary is even more acute for channel marketers of VARs (value-added resellers), who are held to their own marketing...