Channel marketers at value-added resellers (VARs) know there’s a better way to structure partner marketing plans. Campaigns are often rapid-fire, involve inefficient heavy lifting and produce leads that churn and burn out. Where are the valuable, long-lasting customers VARs and their partners really need? The problem lies in the current mindset. The game is all...

This is part of an ongoing series diving into the marketing shift happening for channel marketers of VARs (value-added resellers). Check out Part 1, Part 2 and Part 3 in the series. Partnering with a VAR should be a symbiotic relationship that pays dividends to both of you. It’s a partnership that demonstrates value to customers as well as to the strength of...

This post is part of an ongoing series diving into the marketing shift happening for channel marketers of VARs (value-added resellers). Check out Part 1: Channel Marketers Have Been Getting It Wrong: The New VAR Mindset and Part 2: Building a More Effective Channel Marketing Strategy: The Roadmap. Spring has sprung, catapulting the 2020 marketing planning season...