This is part of an ongoing series diving into the marketing shift happening for channel marketers of VARs (value-added resellers). Check out Part 1, Part 2 and Part 3 in the series. Partnering with a VAR should be a symbiotic relationship that pays dividends to both of you. It’s a partnership that demonstrates value to customers as well as to the strength of...

This post is part of an ongoing series diving into the marketing shift happening for channel marketers of VARs (value-added resellers). Check out Part 1: Channel Marketers Have Been Getting It Wrong: The New VAR Mindset and Part 2: Building a More Effective Channel Marketing Strategy: The Roadmap. Spring has sprung, catapulting the 2020 marketing planning season...

This is part of an ongoing series diving into the marketing shift happening for channel marketers of VARs (value-added resellers). Check out Part 1: Channel Marketers Are Missing a Big Opportunity: The New VAR Mindset. Driven by internal demands to hit the bottom of the funnel fast, the wide landscape of vendor relationships and large, complex marketing stacks,...