Editor's Note: In a time when using content to send just the right message to your audience is as important as ever, Andy Crestodina's Content Chemistry remains a powerful guide for content marketers. We hope you find this encore post useful. For over a decade, Andy Crestodina has been the Strategic Director at Orbit Media Studios, Inc. He is a renowned content...
Posts by Jason Miller
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- Topics:
- Marketing Books Worth a Look
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Editor's Note: This guest post was contributed by Jason Miller, Head of Brand Marketing, Microsoft Advertising. Marketers are fascinated by decision journeys. We study a lot of different shaped funnels, flow charts and diagrams illustrating how buyers purchase the things they do. We’re fundamentally interested in the different factors that shape demand for our...
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Editor's Note: This encore post on content marketing and turkey slicing has become its own LinkedIn Marketing Thanksgiving tradition. Enjoy this bit of Internet archaeology. It may be time for America to rethink our approach to Thanksgiving. Now, I’m not talking about the part where we show gratitude and reflect on the good things we have in life. And I’m...
- Topics:
- B2B Content Marketing
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Real experts don’t need to make extravagant claims about the wonderful things that will happen when you listen to them. They don’t...
- Topics:
- LinkedIn B2B Marketing
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I’m immensely proud and blessed to have had Ann Handley as a mentor. The author of Everybody Writes and Content Rules is one of the...
- Topics:
- blog,
- Global,
- English,
- Marketing Solutions,
- B2B Marketing Influencers
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We’re encouraged to spend part of the holiday period looking towards the future. The New Year is when we resolve to do things...
- Topics:
- B2B Marketing Influencers