Editor's Note: This guest post was contributed by Jason Miller, Head of Brand Marketing, Microsoft Advertising.  Marketers are fascinated by decision journeys. We study a lot of different shaped funnels, flow charts and diagrams illustrating how buyers purchase the things they do. We’re fundamentally interested in the different factors that shape demand for our...

Editor's Note: This encore post on content marketing and turkey slicing has become its own LinkedIn Marketing Thanksgiving tradition. Enjoy this bit of Internet archaeology. It may be time for America to rethink our approach to Thanksgiving. Now, I’m not talking about the part where we show gratitude and reflect on the good things we have in life. And I’m...

Real experts don’t need to make extravagant claims about the wonderful things that will happen when you listen to them. They don’t need to oversell themselves, their knowledge, or why it matters. They let things speak for themselves. They give it to you straight. That’s why, when we decided to launch a new series of eBooks telling marketers how to market better...