Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. In the first part of this episode of The Sophisticated Marketer’s Podcast, we heard the story of Lori Joyce the entrepreneur: how a pair of friends turned their idea for a business into a content brand, and a cupcake revolution. In the second half of our interview, the...

Editor's Note: A version of this post originally appeared on LinkedIn Marketing's EMEA blog. You may not realise it, but you are in the middle of one of the UK’s most important national events. This is National Cupcake Week – and that makes the latest episode of The Sophisticated Marketer’s Podcast perfectly timed. There is nobody better to celebrate cupcakes...

Know thy customer. It’s the guiding mantra for marketers everywhere. An acute understanding of your audience’s needs, pain points, and interests must be at the core of every digital strategy. Mix in some creativity and an effective distribution approach, and -- Voila! -- you’ve got the ingredients for a fruitful campaign. Here are two companies, among many, that...