Is there a better way for marketers to spend 45 minutes of their time than listening to Seth Godin? Having just wrapped the opening episode of The Sophisticated Marketer’s Podcast Season 6, I don’t believe there can be. The author of Permission Marketing, Tribes, Linchpin and Purple Cow plays the part of curtain-raiser for a star-studded line-up of interviews...

Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. There used to be two ways to survive and thrive in marketing. You could be a specialist marketer, picking an area like brand and communications, events or email and building up your specific skills to become an expert in your field. Alternatively, you could be a general...

Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog as part of its "Infographic of the Week" series. Business operations are the secret weapon of many businesses. They leverage a company’s assets to deliver recurring revenues. They turn streams of data into clear action plans for growth. They co-ordinate complex sales and...