Jason Miller

Posts by Jason Miller

  • Disruption, Authenticity, & Diversity: Lessons from a Successful Female Entrepreneur

    October 10, 2017

    Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. In the first part of this episode of The Sophisticated Marketer’s Podcast, we heard the story of Lori Joyce the entrepreneur: how a pair of friends turned their idea for a business into a content brand, and a cupcake revolution. In the second half of our interview, the...

  • Sophisticated Marketer's Podcast: Lori Joyce

    How to Break the Rules, Succeed in Business, and Start a (Cupcake) Revolution

    September 27, 2017

    Editor's Note: A version of this post originally appeared on LinkedIn Marketing's EMEA blog. You may not realise it, but you are in the middle of one of the UK’s most important national events. This is National Cupcake Week – and that makes the latest episode of The Sophisticated Marketer’s Podcast perfectly timed. There is nobody better to celebrate cupcakes...

  • Sessions: Engagement on LinkedIn

    How Two Companies Achieve Stellar Engagement on LinkedIn [Videos]

    September 26, 2017

    Know thy customer. It’s the guiding mantra for marketers everywhere. An acute understanding of your audience’s needs, pain points, and interests must be at the core of every digital strategy. Mix in some creativity and an effective distribution approach, and -- Voila! -- you’ve got the ingredients for a fruitful campaign. Here are two companies, among many, that...

  • Sophisticated Marketer's Podcast

    Seth Godin’s 7 Life-Changing Ideas for Marketers (And...

    September 6, 2017

    Is there a better way for marketers to spend 45 minutes of their time than listening to Seth Godin? Having just wrapped the opening...

  • Hybrid Marketer

    Are You Ready for the Rise of the Hybrid Marketer?

    August 20, 2017

    Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. There used to be two ways to survive and...

  • Marketing Ops Infographic

    Are Businesses Missing the Value in Marketing Ops? Here’s...

    August 6, 2017

    Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog as part of its "Infographic of the Week"...