Editor's Note: This encore post on content marketing and turkey slicing has become its own LinkedIn Marketing Thanksgiving tradition. It may be time for America to rethink our approach to Thanksgiving. Now, I’m not talking about the part where we show gratitude and reflect on the good things we have in life. And I’m certainly not talking about the falling asleep...

Real experts don’t need to make extravagant claims about the wonderful things that will happen when you listen to them. They don’t need to oversell themselves, their knowledge, or why it matters. They let things speak for themselves. They give it to you straight. That’s why, when we decided to launch a new series of eBooks telling marketers how to market better...

I’m immensely proud and blessed to have had Ann Handley as a mentor. The author of Everybody Writes and Content Rules is one of the best writers I know, one of the best content marketers I know, and one of the best people I know. I set huge stall by her advice. And so when Ann found herself stuck in the shopping line waiting to buy food for Thanksgiving, and...