Jason Miller

Posts by Jason Miller

  • Content Chemistry Andy Crestodina

    Marketing Book Worth a Look: Content Chemistry by Andy Crestodina

    February 27, 2016

    Editor's Note: In a time when using content to send just the right message to your audience is as important as ever, Andy Crestodina's Content Chemistry remains a powerful guide for content marketers. We hope you find this encore post useful. For over a decade, Andy Crestodina has been the Strategic Director at Orbit Media Studios, Inc. He is a renowned content...

  • LinkedIn Microsoft Marketing

    It’s Time to Triangulate Marketing’s Demand Signals

    February 12, 2020

    Editor's Note: This guest post was contributed by Jason Miller, Head of Brand Marketing, Microsoft Advertising. Marketers are fascinated by decision journeys. We study a lot of different shaped funnels, flow charts and diagrams illustrating how buyers purchase the things they do. We’re fundamentally interested in the different factors that shape demand for our...

  • Content Marketing Turkey Slicing

    Turkey Slicing: A Content Marketing Thanksgiving Tradition

    November 27, 2019

    Editor's Note: This encore post on content marketing and turkey slicing has become its own LinkedIn Marketing Thanksgiving tradition. Enjoy this bit of Internet archaeology. It may be time for America to rethink our approach to Thanksgiving. Now, I’m not talking about the part where we show gratitude and reflect on the good things we have in life. And I’m...

  • Read me if you want to advertise better on LinkedIn

    Read This Guide if You Want to Advertise Better on LinkedIn

    March 1, 2018

    Real experts don’t need to make extravagant claims about the wonderful things that will happen when you listen to them. They don’t...

  • I’m proud and privileged to have had Ann Handley as a mentor – and this final episode in our festive marketing playlist shows why

    Ann Handley’s Inspiration from the Festive Shopping Queue

    January 1, 2018

    I’m immensely proud and blessed to have had Ann Handley as a mentor. The author of Everybody Writes and Content Rules is one of the...

  • A Vision of Christmas Future for Retail and Marketing

    December 31, 2017

    We’re encouraged to spend part of the holiday period looking towards the future. The New Year is when we resolve to do things...