Jay Wilder

Posts by Jay Wilder

  • image of a calculator to represent marketing measurement

    B2B Marketing Intelligence to Drive Growth: Quantity, Quality, and Velocity

    April 10, 2018

    Editor's Note: This guest post is authored by Jay Wilder, Director of Product Marketing at Datorama. B2B marketers are no strangers to data. With longer sales cycles and multi-touch deals, B2B marketers stand to benefit the most from a deluge of data made available by their vast array of marketing technologies and platforms. Marketers are feeling the pressure....