Jennifer  Brett

Posts by Jennifer Brett

  • LinkedIn Content Insights Quarterly

    Sustainability, What Community Workers are Reading, and More Insights from the Latest Content Insights Quarterly

    December 6, 2018

    At LinkedIn, we recognize that communities are core to the success of every business. Employees, partners, customers and job candidates comprise a community, and together, can help drive an organization’s growth through meaningful conversations. Our recent launch of LinkedIn Pages is just the latest way LinkedIn helps organizations create community on our...

  • Proof Week Measure What Matters

    Proof Week: How Marketers Can Measure What Matters

    September 17, 2018

    We’re kicking off Proof Week today with an in-depth blog post that will examine a crucial question: What should marketing be measuring, and how? Marketing teams everywhere feel the pressure to show that they are not a cost center and to demonstrate their value in contributing to the bottom line in real, tangible terms. Accomplishing this goal requires focusing...

  • LinkedIn Content Insights Quarterly

    The World Cup Discussion, What Students Are Reading, and More Learnings from LinkedIn’s Content Insights Quarterly

    September 4, 2018

    In this quarter’s edition of the LinkedIn Content Insights Quarterly, we focus on two areas: Content that attracted the attention of students on LinkedIn The top content our members engaged with around a key moment from last quarter: The World Cup. As always in the Content Insights Quarterly, we share the top topics and content that LinkedIn’s more than 575...

  • Content Insights Quarterly

    GDPR Is Coming, What CMOs Are Reading, and More Insights...

    May 16, 2018

    In this edition of the Content Insights Quarterly, which covers the first quarter of 2018, we explore two areas of focus: content that...

  • sales and marketing conferring together

    3 Tips for Boosting Sales and Marketing Alignment

    May 10, 2018

    Editor’s Note: This post is based on an interview conducted by Ernan Roman, President, ERDM Corp. The interview originally appeared on...

  • Introducing the LinkedIn Content Insights Annual

    March 12, 2018

    Even as we move deeper into the new year, it’s always instructive to reflect back on the year that was. This report uses LinkedIn data...