Jennifer  Brett

Posts by Jennifer Brett

  • LinkedIn Water Cooler

    The Water Cooler: How Empowering Employees Drives Engagement on LinkedIn

    August 25, 2019

    This month the leaders of the Business Roundtable, including JPMorgan Chase CEO Jamie Dimon, issued a statement downplaying the notion that producing shareholder value should be the sole goal of a business. Instead, the Business Roundtable said that corporations should also generate value for customers, employees, suppliers, and their communities. On the...

  • New on LinkedIn: Your Centralized Hub for Actionable Marketing Insights

    August 22, 2019

    LinkedIn hosts a community of more than 645 million members and 30 million businesses from across the globe. This makes it a central destination for professional networking, and — as data-driven marketers know — a robust source of insights around people, industries, and advertising. With so much data, though, we know it can be difficult to wrap your arms around...

  • LinkedIn Water Cooler

    The Water Cooler: Why the Topic of Business Culture Drives Big-Time Engagement on LinkedIn

    July 28, 2019

    LinkedIn has more 630 million LinkedIn members, and increasingly they are viewing the platform as a place to soak up business knowledge. In the past quarter, LinkedIn achieved record levels of engagement in the feed, content shared across the platform, and messages sent. It’s why LinkedIn is fast becoming the water cooler for global business professionals. It’s...

  • LinkedIn Water Cooler

    The Water Cooler: Why Jeff Bezos and Brigette Hyacinth...

    June 28, 2019

    If you want to engage the more than 630 million LinkedIn members on the platform, which is fast becoming the water cooler for global...

  • LinkedIn Content Insights Quarterly

    Ad Tech, What Government Workers are Reading, and More...

    June 23, 2019

    In this quarter’s edition of the LinkedIn Content Insights Quarterly, which examines the kind of content members were engaging with in...

  • LinkedIn Water Cooler

    The Water Cooler: 3 Kinds of Posts That Boost Engagement...

    May 31, 2019

    With 280 billion updates viewed in the LinkedIn feed last year, the platform is increasingly global business’s digital water cooler...