Jennifer  Brett

Posts by Jennifer Brett

  • LinkedIn Water Cooler

    The Water Cooler: What Professionals Are Reading on LinkedIn, and What It Can Teach Marketers About the Lost Art of Headline Writing

    April 29, 2019

    LinkedIn is becoming the digital water cooler for businesses around the world. There are 610 million members on LinkedIn, and they are reading and engaging with articles on the platform. The number of sessions on LinkedIn has grown 30% year-over-year, fueled by record levels of engagement in the feed and content shared across the platform.   In our monthly...

  • LinkedIn Water Cooler

    The Water Cooler: What Professionals Are Reading on LinkedIn, and What Marketers Can Learn from It

    March 31, 2019

    In our new monthly feature, The Water Cooler, we’re sharing what professionals are reading on LinkedIn. Read on, and you’ll find the top 10 articles that LinkedIn members were engaging with on the platform in February, which can give you insight into how you can interact with your target audience on LinkedIn. (You can see the two previous editions of The Water...

  • What Professionals Are Reading on LinkedIn

    Global Trade, What Professionals in Manufacturing are Reading, and More Insights from the Latest LinkedIn Content Insights Quarterly

    March 24, 2019

    In this edition of the LinkedIn Content Insights Quarterly, we explore what content is catching the eyes of the more than 610 million professionals on the LinkedIn platform. This quarter, we examine two key topics: Content that captured the attention of LinkedIn members working in the manufacturing industry. The most engaging content regarding trade.   As always...

  • LinkedIn Water Cooler

    The Water Cooler: What Professionals Are Reading on...

    February 20, 2019

    The first edition of The Water Cooler generated so much interest that we’re sharing what professionals are reading on LinkedIn again....

  • LinkedIn Water Cooler

    The Water Cooler: What LinkedIn Members Are Reading on the ...

    January 30, 2019

    Welcome to the first edition of the LinkedIn Marketing Blog’s “The Water Cooler.” The water cooler, of course, is that spot in the...

  • LinkedIn Content Insights Quarterly

    Sustainability, What Community Workers are Reading, and...

    December 6, 2018

    At LinkedIn, we recognize that communities are core to the success of every business. Employees, partners, customers and job...