If a tree falls in the forest and no one is around to hear it, does it make a sound? Or, more to the point: If great content is published without any amplification, does it still have value? The first question is philosophical. The second one is 100% practical. Our content should offer an audience something valuable to inspire them to take action. Without the...
Posts by Jennifer Bunting
Jennifer Bunting December 10, 2016
We had the pleasure of having David Meerman Scott, renowned marketing strategist and international best-selling author, join our ConnectIn event in Sydney. So we couldn’t miss the opportunity to pull him aside for an exclusive one-on-one about content marketing. LinkedIn: Tell us, what’s hot in the world of content marketing right now? David Meerman Scott:...
- B2B Marketing Influencers
Content marketing has finally hit its stride. It’s taken a while for us to adapt and find our footing, but what was once an ill-understood new practice has become the industry norm. The latest B2B content marketing benchmarks show that 28% of us are in the sophisticated or mature phase of content marketing maturity, and 62% are more successful than we were just...
Jennifer Bunting September 10, 2016
Global financial markets have taken quite a hit in recent times. While this has sent some investors running for cover, it seems that...
Jennifer Bunting September 5, 2016
We live in a world that is nothing if not fast. The most successful businesses today are those that move with speed and agility. These...