Jennifer Bunting

Posts by Jennifer Bunting

  • Introducing Seven Tactics for Content Promotion [Checklists]

    Introducing Seven Tactics for Content Promotion [Checklists]

    March 29, 2017

    If a tree falls in the forest and no one is around to hear it, does it make a sound? Or, more to the point: If great content is published without any amplification, does it still have value? The first question is philosophical. The second one is 100% practical. Our content should offer an audience something valuable to inspire them to take action. Without the...

  • Content in Context: Interview with David Meerman Scott

    Content in Context: Interview with David Meerman Scott

    December 10, 2016

    We had the pleasure of having David Meerman Scott, renowned marketing strategist and international best-selling author, join our ConnectIn event in Sydney. So we couldn’t miss the opportunity to pull him aside for an exclusive one-on-one about content marketing. LinkedIn: Tell us, what’s hot in the world of content marketing right now? David Meerman Scott:...

  • Introducing the Content Marketing Toolkit

    October 17, 2016

    Content marketing has finally hit its stride. It’s taken a while for us to adapt and find our footing, but what was once an ill-understood new practice has become the industry norm. The latest B2B content marketing benchmarks show that 28% of us are in the sophisticated or mature phase of content marketing maturity, and 62% are more successful than we were just...

  • Content Marketing is About Giving – Not Selling

    Content Marketing is About Giving – Not Selling

    September 30, 2016

    Ask a content marketer to define good content and you’ll probably get “customer relevance”, “emotional resonance” and “value” in their...

  • How Content Marketing Helps Brands Ride Through Turbulence

    September 10, 2016

    Global financial markets have taken quite a hit in recent times. While this has sent some investors running for cover, it seems that...

  • Content Marketing at Hyper-Speed: A Conversation with...

    September 5, 2016

    We live in a world that is nothing if not fast. The most successful businesses today are those that move with speed and agility. These...