Jennifer Bunting

Posts by Jennifer Bunting

  • LinkedIn's ConnectIn Sydney

    Converging Marketing and Sales Teams around Content

    July 14, 2016

    B2B marketers and sales professionals equally struggle with influencing the buyer’s process. While we’re both trying to show prospects how our company can benefit their business, we are rarely set up to help each other when only 8% of brands have their sales and marketing teams aligned. This causes trouble at a grand scale when an estimated $1 Trillion USD is...

  • How to Conduct a Content Audit

    Live Webinar: How to Conduct a Content Audit

    June 1, 2016

    The words “audit” and “fast” are rarely used in the same breath. Many marketers realize they need to conduct a content audit, but there is little time for this process. An exhaustive audit can include tons of data from SEO indexing and page performance to engagement, inquiry, and lead volumes. This is often overkill. To make life easier, we created a shortcut...

  • Live Webinar: Beginner's Guide to Marketing on LinkedIn

    September 12, 2015

    Marketers face a lot of challenges. For those in digital advertising, staying abreast of the changes in our industry is critical. Being a first mover has fantastic advantages in social media, but early adoption doesn’t happen at every company. While many marketers have been using LinkedIn for years, others are just starting to explore what the platform can do...

  • Introducing a New Look and Feel for LinkedIn Groups

    August 22, 2013

    If you are managing a LinkedIn Group or participate in a Group, you may have noticed some recent updates to the look and feel of the...