Today’s CMOs allocate an average of 24% of their budget to live events. Yet Forrester’s research shows it’s time for a ‘digital wake-up call’ to boost effectiveness. Live events are a staple of many a marketing plan. While they can provide an invaluable chance to get face-to-face with priority audiences, today’s events require a huge investment of time and money...

Posts by Jennifer Grazel
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Why Trust Is Tech's Biggest Challenge
Jennifer Grazel February 26, 2018
Suspicion of financial providers still runs deep, so can unfamiliar and untested newcomers hope to bridge the trust gap with consumers? “Fintechs will rebuild a trusted relationship through technology.” This was the confident prediction of Colin Walsh, co-founder and CEO of Varo Money, at the Money20/20 event. Is it a realistic proposition? Consumers have...
- Topics:
- Financial Services Marketing
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Only Connect - The Fintech Imperative
Jennifer Grazel February 23, 2018
Getting your innovation to market fast is only useful if you then connect with customers – and that’s a struggle for fintechs and big banks alike. The tech-led era of fintech has put a premium on speed with many businesses measuring success by how swiftly an API can be designed and applied. Ben Narasin, the veteran entrepreneur and investor in emerging...
- Topics:
- Financial Services Marketing
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Why CMOs Will Shape the Future of Finance
Jennifer Grazel February 15, 2018
This month, experts from both sides of the Atlantic will slug it out in our FinTech FaceOff event, debating the direction of finance....
- Topics:
- Financial Services Marketing
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Building Brand Trust – Help Is Close to Hand
Jennifer Grazel November 28, 2017
Pathfinder Deidre H. Campbell, Global Chair of Financial Services at Edelman believes we’re seeing a steady decline of trust in today’...
- Topics:
- Financial Services Marketing
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Radical Transparency – A Direct Route To Trust?
Jennifer Grazel November 22, 2017
Where in your supply chain do your brand’s profit margins lie? And exactly how much are they? The prospect of publicly answering such...
- Topics:
- Financial Services Marketing