Jennifer Grazel

Posts by Jennifer Grazel

  • Marketing Event Speaker

    The 3 Pillars of Digital Event Engagement

    March 22, 2018

    Today’s CMOs allocate an average of 24% of their budget to live events. Yet Forrester’s research shows it’s time for a ‘digital wake-up call’ to boost effectiveness. Live events are a staple of many a marketing plan. While they can provide an invaluable chance to get face-to-face with priority audiences, today’s events require a huge investment of time and money...

  • FinTech Faceoff

    Why Trust Is Tech's Biggest Challenge

    February 26, 2018

    Suspicion of financial providers still runs deep, so can unfamiliar and untested newcomers hope to bridge the trust gap with consumers? “Fintechs will rebuild a trusted relationship through technology.” This was the confident prediction of Colin Walsh, co-founder and CEO of Varo Money, at the Money20/20 event. Is it a realistic proposition? Consumers have...

  • Image of large office building under maps and charts

    Only Connect - The Fintech Imperative

    February 23, 2018

    Getting your innovation to market fast is only useful if you then connect with customers – and that’s a struggle for fintechs and big banks alike. The tech-led era of fintech has put a premium on speed with many businesses measuring success by how swiftly an API can be designed and applied. Ben Narasin, the veteran entrepreneur and investor in emerging...

  • FinTech Faceoff

    Why CMOs Will Shape the Future of Finance

    February 15, 2018

    This month, experts from both sides of the Atlantic will slug it out in our FinTech FaceOff event, debating the direction of finance....

  • LinkedIn Pathfinders of Trust

    Building Brand Trust – Help Is Close to Hand

    November 28, 2017

    Pathfinder Deidre H. Campbell, Global Chair of Financial Services at Edelman believes we’re seeing a steady decline of trust in today’...

  • LinkedIn Pathfinders of Trust

    Radical Transparency – A Direct Route To Trust?

    November 22, 2017

    Where in your supply chain do your brand’s profit margins lie? And exactly how much are they? The prospect of publicly answering such...