Today’s CMOs allocate an average of 24% of their budget to live events. Yet Forrester’s research shows it’s time for a ‘digital wake-up call’ to boost effectiveness. Live events are a staple of many a marketing plan. While they can provide an invaluable chance to get face-to-face with priority audiences, today’s events require a huge investment of time and money...
Posts by Jennifer Grazel
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Suspicion of financial providers still runs deep, so can unfamiliar and untested newcomers hope to bridge the trust gap with consumers? “Fintechs will rebuild a trusted relationship through technology.” This was the confident prediction of Colin Walsh, co-founder and CEO of Varo Money, at the Money20/20 event. Is it a realistic proposition? Consumers have...
- Topics:
- Financial Services Marketing
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Getting your innovation to market fast is only useful if you then connect with customers – and that’s a struggle for fintechs and big banks alike. The tech-led era of fintech has put a premium on speed with many businesses measuring success by how swiftly an API can be designed and applied. Ben Narasin, the veteran entrepreneur and investor in emerging...
- Topics:
- Financial Services Marketing
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This month, experts from both sides of the Atlantic will slug it out in our FinTech FaceOff event, debating the direction of finance....
- Topics:
- Financial Services Marketing
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Pathfinder Deidre H. Campbell, Global Chair of Financial Services at Edelman believes we’re seeing a steady decline of trust in today’...
- Topics:
- Financial Services Marketing
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Where in your supply chain do your brand’s profit margins lie? And exactly how much are they? The prospect of publicly answering such...
- Topics:
- Financial Services Marketing