Jennifer Grazel

Posts by Jennifer Grazel

  • Why the Medium is the Message When it Comes to Trust

    September 14, 2017

    That I’m a passionate advocate of social media will hardly come as a revelation. It’s transformed the way we live; it’s democratic, unpredictable, exhilarating. And of course it’s those very qualities that make it susceptible to ugliness at times. The brands that succeed in this sometimes frenetic environment are generally those who display the traits we’ve been...

  • Step into Your Communities to Regain Trust

    September 9, 2017

    “Prime Minister, what would you like to tell us about today?” This opening gambit from a UK television presenter in the 1950s, part of a documentary I watched recently about the history of the political interview, reminded me how far we’ve come since that innocent age. Trust was more prevalent then. It allowed politicians to go unchallenged and the media to...

  • Pull Back the Curtain on Your Organization

    September 5, 2017

    JPMorgan Chase boss Jamie Dimon caused quite a stir with his recent remarks in a conference call. His suggestion that current politics made it “almost an embarrassment” to be an American citizen saw him branded unpatriotic in some quarters. In fact, his outspoken comments would have come as no shock to followers of his LinkedIn blog. There, Jamie has long been...

  • Thought Leadership

    How Next Generation Thinking is Unlocking Higher-Value...

    August 23, 2017

    The traditional ‘marketing-led’ approach to Thought Leadership often fails at the final hurdle. Marketing identifies a big picture...

  • Trust webinar

    The Currency of Trust

    July 19, 2017

    As marketers, we are aware that we live and operate in a ‘post-trust’ world. Following the global financial crisis, the Trust Agenda...

  • The 7 most valuable words in Financial Thought Leadership

    The 7 Most Valuable Words in Financial Thought Leadership

    July 6, 2017

    An email popped into my inbox from my financial adviser last week. He’d found some research on an issue I’ve been grappling with; ‘I...