Jennifer Weedn

Posts by Jennifer Weedn

  • Account-Based Marketing

    Adobe, Microsoft, and LinkedIn Join Forces to Accelerate Account-Based Marketing

    March 26, 2019

    To give more marketers a more efficient pathway to reaching their prospects and customers, LinkedIn has been focused on expanding the targeting capabilities of its advertising products. Recently, we announced the introduction of Lookalike Audiences and Interest Targeting with Microsoft Bing Data. Much of the targeting capabilities on the LinkedIn platform, such...

  • LinkedIn Ads Unveils New API Program

    November 20, 2012

    What if you could automatically generate dozens of campaigns and test hundreds of creative elements across LinkedIn’s B2B targeting facets? What if you could reallocate marketing spend across channels including LinkedIn in real time to optimize your goals? Now you can. Today, we’re pleased to announce that LinkedIn Ads inventory is now available through our new...