Jeremy Leary

Posts by Jeremy Leary

  • LinkedIn Video Ads

    It’s Time to Get Emotional With LinkedIn Video Ads

    August 15, 2018

    Key Takeaways B2B buyers are 50% more likely to make a purchase if they identify emotional value in a product or service (as opposed to functional value) B2B customers are 20% more likely to make a purchase after engaging with video content and social media channels Studies have seen emotive ads generate twice as much profit vs. rational, logic-based ads...