Joe Pulizzi

Posts by Joe Pulizzi

  • One Marketing Metric to Rule Them All

    December 8, 2015

    Editor's Note: This post was contributed by Joe Pulizzi, best-selling author and founder of the Content Marketing Institute. His fourth book, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, is now available on Amazon and Barnes & Noble.  Download a free chapter here. After Facebook’s IPO in 2012,...