Johanna Kimura

Posts by Johanna Kimura

  • LinkedIn Interest Targeting

    How to Use LinkedIn’s New Interest Targeting to Reach Your Campaign Goals

    April 18, 2019

    Recently, LinkedIn released interest targeting a new way to reach members with relevant ads that match their professional interests. With the breadth of content, conversations, and engaging moments shared every day across thousands of topics on LinkedIn, interest targeting makes it easy to translate this activity into audiences you can reach based on the content...

  • 7 Things You Need to Know About LinkedIn Lookalike Audiences

    April 2, 2019

    Odds are if you’re in marketing, you’ve spent time thinking about your best customers and how to attract more professionals who are just like them. Reaching the right people with your ads is one of the hardest parts of advertising. To help make this easier, recently we introduced lookalike audiences. LinkedIn’s lookalike audiences combines the traits of your...