Johanna Kimura

Posts by Johanna Kimura

  • Woman working alone at a desk

    7 Truths About ABM That Marketers Should Know

    July 16, 2020

    It is hard to find a B2B marketer today that has not implemented, or at least considered, ABM practices in their strategies. ABM is one of the fastest growing approaches for marketers and may soon be adopted by the vast majority of the B2B marketing industry. LinkedIn surveyed over 800 B2B marketers globally and found that well over half of them (56%) are using...

  • LinkedIn Audiences

    More Ways LinkedIn Can Help You Find the Audiences to Grow Your Business

    February 13, 2020

    Reaching the right professionals is the key for any B2B marketing campaign. Over the last few months, our team at LinkedIn has been busy building more ways you can find the audience who grows your business. To help you keep track of it all, we’re recapping the latest advances in this blog post. This or that. You can now choose between ‘and’ or ‘or’ How do I...

  • LinkedIn Interest Targeting

    How to Use LinkedIn’s New Interest Targeting to Reach Your Campaign Goals

    April 18, 2019

    Recently, LinkedIn released interest targeting a new way to reach members with relevant ads that match their professional interests. With the breadth of content, conversations, and engaging moments shared every day across thousands of topics on LinkedIn, interest targeting makes it easy to translate this activity into audiences you can reach based on the content...

  • 7 Things You Need to Know About LinkedIn Lookalike Audiences

    April 2, 2019

    Odds are if you’re in marketing, you’ve spent time thinking about your best customers and how to attract more professionals who are...