Johanna Kimura

Posts by Johanna Kimura

  • Man on phone sitting in front of window on a rainy day looking at laptop

    Retargeting Gets Results: Examples of This Proven Tactic in Action

    October 16, 2020

    The next time Gartner updates their B2B buying journey illustrative, they might consider adding a concierge service for marketers. With 36 arrows pointing every which direction, the graphic makes it clear that, try as you may, you just never know what those B2B buyers will do next. While it pays for marketers to be meticulous, trying to account for every...

  • Get Started With Audiences on LinkedIn

    Reaching Your Audience on LinkedIn With Precision: A Primer [Infographic]

    October 6, 2020

    For B2B marketers, effective targeting is make-or-break. When our content and ads are misaligned with the people they’re reaching, it tends to be a costly setback. At LinkedIn, we’re fervently focused on helping marketers hit the mark and avoid delivering the right message to the wrong person. Our newly updated playbook, Mastering Targeting on LinkedIn, walks...

  • Female marketer sitting in front computer at desk

    Learn How to Master Retargeting by Lead Gen Form Interactions

    September 24, 2020

    For marketers, nothing is more sought after than proven strategies. Knowing which strategies to use and when, can be the difference between good and great results. This is what makes our role as marketers unique. Our creative ideas and innovative approaches can inspire action. Yet, even the best marketers know we do this more effectively when we have the right...

  • Make your brand stand out throughout the buyer process with LinkedIn Retargeting

    Improve LinkedIn Retargeting Success with These Helpful...

    September 17, 2020

    It’s a sobering statistic: 92% of first-time website visitors aren't planning to make a purchase. And that’s just in general -- in the...

  • Female Marketer Enjoying Reading on Laptop

    Our Newly Updated LinkedIn Targeting Guide Is More...

    September 14, 2020

    What’s your favorite B2B marketing campaign of all time? Take your time... Got one? Okay, now, what are the two things you most admire...

  • Woman working alone at a desk

    7 Truths About ABM That Marketers Should Know

    July 16, 2020

    It is hard to find a B2B marketer today that has not implemented, or at least considered, ABM practices in their strategies. ABM is...