John Cosley

Posts by John Cosley

  • Earning Brand Trust

    The Trust Mindset: 4 Actions Brands Should Take to Protect Customers

    March 8, 2020

    Editor’s Note: This guest post was contributed by John Cosley, Director, Global Brand and Digital Marketing at Microsoft/Bing. When it comes to understanding the customer journey, marketers know the value of quality consumer data. It’s a competitive differentiator. It helps us extend our reach, target customers, deliver personalized experiences, and drive...