John  Hall

Posts by John Hall

  • How Personalization Can Spark Customer Loyalty

    August 2, 2019

    Editor’s Note: This guest post was contributed by John Hall, Co-Founder of Last year, I had to buy a couple pairs of shoes. As I was checking out, the cashier asked if I’d like to sign up for the store’s rewards program. It was free, so I figured it couldn’t hurt. I haven’t bought anything from the brand since. There’s nothing wrong with the shoes...

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    How to Stay Top of Mind and Achieve Success in B2B Marketing and Sales

    June 25, 2017

    Editor's note: This post was contributed by John Hall, Co-founder and CEO of Influence & Co. It wasn’t until I started writing my business book, "Top of Mind," that I realized how often people bring up the term "top of mind" in everyday conversation and how much weight that term carries. What began as a term I used to make fun of marketers for overusing started...

  • 3 Key Tips for Using LinkedIn for Lead Generation

    March 21, 2016

    Editor’s Note: This guest post was contributed by John Hall, the CEO of Influence & Co. If your content marketing efforts don't ultimately keep you top of mind with your audience or drive leads down the line, you won't see the ROI you're looking for. It's that simple. And with 85 percent of marketers stating lead generation as their organizations' No. 1 goal of...