This guest post was contributed by Josh Ritchie, CEO of Column Five. It’s safe to say that content marketing is here to stay. The proof is in the Content Marketing Institute’s latest research: 89% of B2B marketers are using content marketing. 42% have experienced management changes that have had a positive impact on the organization’s content marketing. 62% are...
Posts by Josh Ritchie
Josh Ritchie November 12, 2017
This guest post was contributed by Josh Ritchie, CEO of Column Five. In a world where people have a lot of choices, the story may be the deciding factor. — Nick Morgan, author of How to Tell Great Business Stories I’m a sucker for a good story. When it comes to deciding what company to give my money to, whether for a pair of shoes or a new piece of software for...
Josh Ritchie November 4, 2017
Editor's Note: This guest post was contributed by Josh Ritchie, CEO of ColumnFive. If you’ve been working in a creative field for any length of time, you’ve probably experienced creative burnout at some level, regardless of your title, experience, or background. It comes in many forms, but the feeling is the same: exhaustion, listlessness, and a general lack of...
Editor's Note: this guest post was contributed by Josh Ritchie, CEO/Cofounder at Column Five. For many brand marketers, design is an...
Josh Ritchie February 23, 2017
Editor's Note: This post was contributed by Josh Ritchie, CEO/Cofounder at Column Five. Content marketing isn’t a nice-to-have these...
- Lead Generation