Joshua Graff

Posts by Joshua Graff

  • What a Transparent Economy Means for Brands and Businesses

    June 26, 2014

    “Facebook is connecting the world. Google is indexing the world’s information. LinkedIn is describing its entire economic value.” That’s how Rob Norman of Group M, speaking in Cannes last week, summarised the separate contributions that three hugely influential internet companies are making to the planet. He was picking up on how the development of LinkedIn...

  • Why Brands Can't Leave Advocacy To Chance

    August 29, 2013

    Editor's Note: This post has been syndicated from the EMEA Marketing Solutions blog. A modified version of this post orignally appeared on Marketing Magazine. Satisfied customers are one of a brand’s most valuable assets. However, marketers risk wasting that asset if they fail to activate potential advocates through social media. According to a study by the...