Two years ago, Adobe faced a scenario that should be familiar to many matrixed organizations with multiple marketing and sales teams: siloed strategies resulting in inefficiencies. “In order to reduce waste, we turned to LinkedIn to help us connect relationship-based sales activity with our broader marketing efforts,” says Matt Rozen, Director of Enterprise...
Posts by Judy Tian
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Dynatrace is a Waltham, Mass.-based provider of enterprise software. Here’s the story of how the company has successfully deployed it employees as advocates. Challenge To raise awareness of its enterprise software intelligence solution, Dynatrace saw a key opportunity in activating its employees as advocates. But past programs and platforms had failed to...
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A truly enlightening book invariably leaves us with at least one lasting revelation, which can remain in our minds long after we finish the last page and set it back on the shelf. This enduring takeaway can vary from person to person, based on what resonates personally. Therein lies the beauty of thoughtful prose: It affects different readers in different ways....
- Topics:
- Holiday Campaigns
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There’s no better time than the holiday season to curl up with a new book and lose yourself in its pages. Short days, chilly weather,...
- Topics:
- Holiday Campaigns
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London-based Gimmonix is a technology company that helps travel businesses increase their revenue and boost efficiency through...
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San Francisco-based CreditStacks is a company that markets a premium credit card for high-potential, new-to-credit applicants who are...