There’s a certain magic to witnessing something live and in-person. It’s why many people count the time they saw their favorite band in concert, or took in an epic sporting event from the stands, among their most cherished memories. It’s also why the best keynote speakers are must-see attractions when we attend events and conferences. They have the ability to...

The marketing that you do for a live event is not at all the same as the marketing that you do for an online event. We used a lot of new channels and tactics. One that we used was LinkedIn Live. We got really good comments and interactions with that content. — Alex Amado, VP-Experience Marketing, Adobe Computer software giant Adobe, which has 25,000 employees...

Fivetran, an automated data integration company based in Oakland, California. The software company wanted to jumpstart top-of-funnel leads for its sales team. Challenge On its own, simply sharing content on LinkedIn, however, wasn’t driving sufficient engagement or conversions. “We’re really growing as a company, growing as an organization, and that starts at...