Judy Tian

Posts by Judy Tian

  • IMA saw a 513% increase in email signups

    IMA® Optimizes Its Targeting Efforts on LinkedIn With Continual Analysis and Refinement

    August 26, 2020

    The Institute of Management Accountants, the Montvale, NJ-based association of accountants and financial professionals in business, is one of the largest associations focused exclusively on advancing the management accounting profession. IMA has a global network of more than 100,000 members in 140 countries and 300 professional and student chapters. Challenge As...

  • Databricks case study illustration

    Databricks Optimizes Ad Performance With New LinkedIn Message Ads A/B Testing

    August 20, 2020

    Databricks is a San Francisco-based computer software company that offers a cloud-based platform that unifies data and artificial intelligence. Because of COVID-19, the company needed to shift an in-person conference in London to a virtual format. To help promote the new format, Databricks turned to LinkedIn. Challenge While a virtual setting for its conference...

  • 5 Ways to Use LinkedIn Live

    5 Ways to Use LinkedIn Live from Brands and Influencers

    July 29, 2020

    The legendary film director Francis Ford Coppola, who brought us The Godfather among many other cinematic classics, once said his only interest in a TV project would be something involving live television. “There's no substitute for a team of artists performing at their peak live when failure is possible,” he said. “It's a high-wire act. That excites me.” It...

  • Adobe's ABM Success on LinkedIn

    How Adobe Achieves Alignment and ABM Success with LinkedIn ...

    February 4, 2020

    Two years ago, Adobe faced a scenario that should be familiar to many matrixed organizations with multiple marketing and sales teams:...

  • LinkedIn Elevate

    Dynatrace Sees Big Impact with LinkedIn Elevate

    December 18, 2019

    Dynatrace is a Waltham, Mass.-based provider of enterprise software. Here’s the story of how the company has successfully deployed it...

  • Most Essential Takeaways from 6 Popular Marketing Books, According to the Authors

    Most Essential Takeaways from 6 Popular Marketing Books,...

    December 16, 2019

    A truly enlightening book invariably leaves us with at least one lasting revelation, which can remain in our minds long after we...