The legendary film director Francis Ford Coppola, who brought us The Godfather among many other cinematic classics, once said his only interest in a TV project would be something involving live television. “There's no substitute for a team of artists performing at their peak live when failure is possible,” he said. “It's a high-wire act. That excites me.” It...

Two years ago, Adobe faced a scenario that should be familiar to many matrixed organizations with multiple marketing and sales teams: siloed strategies resulting in inefficiencies. “In order to reduce waste, we turned to LinkedIn to help us connect relationship-based sales activity with our broader marketing efforts,” says Matt Rozen, Director of Enterprise...

Dynatrace is a Waltham, Mass.-based provider of enterprise software. Here’s the story of how the company has successfully deployed it employees as advocates. Challenge To raise awareness of its enterprise software intelligence solution, Dynatrace saw a key opportunity in activating its employees as advocates. But past programs and platforms had failed to...