LinkedSelling is a marketing agency that helps B2B companies generate high-quality leads and appointments through social media, such as LinkedIn, and email. LinkedSelling offers training, custom workshops, and fully outsourced LinkedIn marketing campaigns. What better place to attract the right clientele for such services than LinkedIn, the leading social...

Cisco is the worldwide leader in IT and networking. The company helps organizations of all sizes transform how people connect, communicate, and collaborate. Challenge Two years ago, the marketing team for Cisco’s Canada operations wanted to expand its digital marketing efforts, which included social media. The team was looking for a more effective way to hit its...

Telling a visual story is a smart approach for any marketer. Visuals grab instant attention in a way that text alone can’t, immediately immersing your audience in the story. When your ad tells a story, it captures your audience’s attention because it’s easier for them to absorb, understand, and remember your message. It’s also more relatable, which humanizes...