The Institute of Management Accountants, the Montvale, NJ-based association of accountants and financial professionals in business, is one of the largest associations focused exclusively on advancing the management accounting profession. IMA has a global network of more than 100,000 members in 140 countries and 300 professional and student chapters. Challenge As...
Posts by Judy Tian
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- Topics:
- LinkedIn B2B Marketing
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Databricks is a San Francisco-based computer software company that offers a cloud-based platform that unifies data and artificial intelligence. Because of COVID-19, the company needed to shift an in-person conference in London to a virtual format. To help promote the new format, Databricks turned to LinkedIn. Challenge While a virtual setting for its conference...
- Topics:
- LinkedIn B2B Marketing
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The legendary film director Francis Ford Coppola, who brought us The Godfather among many other cinematic classics, once said his only interest in a TV project would be something involving live television. “There's no substitute for a team of artists performing at their peak live when failure is possible,” he said. “It's a high-wire act. That excites me.” It...
- Topics:
- LinkedIn B2B Marketing
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Two years ago, Adobe faced a scenario that should be familiar to many matrixed organizations with multiple marketing and sales teams:...
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Dynatrace is a Waltham, Mass.-based provider of enterprise software. Here’s the story of how the company has successfully deployed it...
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A truly enlightening book invariably leaves us with at least one lasting revelation, which can remain in our minds long after we...
- Topics:
- Holiday Campaigns