There’s a certain magic to witnessing something live and in-person. It’s why many people count the time they saw their favorite band in concert, or took in an epic sporting event from the stands, among their most cherished memories. It’s also why the best keynote speakers are must-see attractions when we attend events and conferences. They have the ability to...
Posts by Judy Tian
- Content Marketing Webinars
Judy Tian November 11, 2020
The marketing that you do for a live event is not at all the same as the marketing that you do for an online event. We used a lot of new channels and tactics. One that we used was LinkedIn Live. We got really good comments and interactions with that content. — Alex Amado, VP-Experience Marketing, Adobe Computer software giant Adobe, which has 25,000 employees...
Fivetran Drives Millions of Dollars in Pipeline With Authority-Building Content Delivered via Lead Gen Forms
Judy Tian October 1, 2020
Fivetran, an automated data integration company based in Oakland, California. The software company wanted to jumpstart top-of-funnel leads for its sales team. Challenge On its own, simply sharing content on LinkedIn, however, wasn’t driving sufficient engagement or conversions. “We’re really growing as a company, growing as an organization, and that starts at...
Judy Tian August 26, 2020
The Institute of Management Accountants, the Montvale, NJ-based association of accountants and financial professionals in business, is...
Judy Tian August 20, 2020
Databricks is a San Francisco-based computer software company that offers a cloud-based platform that unifies data and artificial...
The legendary film director Francis Ford Coppola, who brought us The Godfather among many other cinematic classics, once said his only...