San Francisco-based Harness.io is provides an intelligent software delivery platform that enables engineers to deliver software faster, with higher quality and less effort. The platform is designed to help companies accelerate their cloud initiatives as well as their adoption of containers and orchestration tools like Kubernetes and Amazon EC. Challenge A...

Posts by Judy Tian
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- Topics:
- LinkedIn B2B Marketing
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Sysdig Drives Greater Engagement and Faster Conversions at a Lower Cost With Hyper-Targeted Lead Generation Strategy
Judy Tian January 29, 2021
Sysdig, based in San Francisco, provides a Secure DevOps Platform that helps organizations securely run containers, Kubernetes and cloud services. Challenge The company needed to engage a distinct audience that is often difficult to reach due to its relatively small population and the specificity of its roles and titles in an emerging category. “We’re not really...
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Énergir Successfully Targets a Niche Audience for Webinars With LinkedIn Conversation Ads
Judy Tian December 18, 2020
With more than $7 billion in assets, Énergir is a diversified Québec company in the energy sector. Based in Montreal, the company’s mission is to meet the energy needs of its some 520,000 customers and the communities it serves in an increasingly sustainable manner. Challenge Lead generation for energy efficiency programs can be tricky given the range of...
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Wow the Crowd: Tips from Top Speakers to Bring Your Virtual...
Judy Tian November 17, 2020
There’s a certain magic to witnessing something live and in-person. It’s why many people count the time they saw their favorite band...
- Topics:
- Content Marketing Webinars
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Adobe Exceeds Expectations for Digital Event Registrations ...
Judy Tian November 11, 2020
The marketing that you do for a live event is not at all the same as the marketing that you do for an online event. We used a lot of...
- Topics:
- LinkedIn B2B Marketing
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Fivetran Drives Millions of Dollars in Pipeline With...
Judy Tian October 1, 2020
Fivetran, an automated data integration company based in Oakland, California. The software company wanted to jumpstart top-of-funnel...