Judy Tian

Posts by Judy Tian

  • Illustration: Adobe Exceeds Expectations for Digital Event Registrations With LinkedIn

    Adobe Exceeds Expectations for Digital Event Registrations With LinkedIn

    November 11, 2020

    The marketing that you do for a live event is not at all the same as the marketing that you do for an online event. We used a lot of new channels and tactics. One that we used was LinkedIn Live. We got really good comments and interactions with that content. — Alex Amado, VP-Experience Marketing, Adobe Computer software giant Adobe, which has 25,000 employees...

  • Fivetrain: LinkedIn Lead Gen Forms drove 891 leads in one quarter, which influenced pipeline by $2.4 million

    Fivetran Drives Millions of Dollars in Pipeline With Authority-Building Content Delivered via Lead Gen Forms

    October 1, 2020

    Fivetran, an automated data integration company based in Oakland, California. The software company wanted to jumpstart top-of-funnel leads for its sales team. Challenge On its own, simply sharing content on LinkedIn, however, wasn’t driving sufficient engagement or conversions. “We’re really growing as a company, growing as an organization, and that starts at...

  • IMA saw a 513% increase in email signups

    IMA® Optimizes Its Targeting Efforts on LinkedIn With Continual Analysis and Refinement

    August 26, 2020

    The Institute of Management Accountants, the Montvale, NJ-based association of accountants and financial professionals in business, is one of the largest associations focused exclusively on advancing the management accounting profession. IMA has a global network of more than 100,000 members in 140 countries and 300 professional and student chapters. Challenge As...

  • Databricks case study illustration

    Databricks Optimizes Ad Performance With New LinkedIn...

    August 20, 2020

    Databricks is a San Francisco-based computer software company that offers a cloud-based platform that unifies data and artificial...

  • 5 Ways to Use LinkedIn Live

    5 Ways to Use LinkedIn Live from Brands and Influencers

    July 29, 2020

    The legendary film director Francis Ford Coppola, who brought us The Godfather among many other cinematic classics, once said his only...

  • Adobe's ABM Success on LinkedIn

    How Adobe Achieves Alignment and ABM Success with LinkedIn ...

    February 4, 2020

    Two years ago, Adobe faced a scenario that should be familiar to many matrixed organizations with multiple marketing and sales teams:...