Judy Tian

Posts by Judy Tian

  • FFI finds advertising success on LinkedIn

    How First Finance Institute is Scoring High by Using LinkedIn to Engage Prospective Learners

    September 4, 2019

    First Finance Institute (FFI) came online in 2014 to offer busy professionals around the world an anywhere, anytime opportunity to upskill themselves and earn a career-boosting finance certificate from the likes of Columbia Business School, The Wharton School, UNC Kenan-Flagler and HEC Paris. As more people embrace lifelong learning, interest runs high, but the...

  • Kate Spade LinkedIn advertising

    Kate Spade New York Matches Messaging to Mindset with LinkedIn Campaign

    August 28, 2019

    Founded more than 25 years ago, Kate Spade New York is a global life and style brand, with handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. The company has more than 4,500 employees. Challenge The Kate Spade New York brand continues to bring thoughtfully designed and innovative products to the market, and recently released a new generation...

  • Optimized Targeting Generates High-Quality Leads for Corporate Visions

    Optimized Targeting Generates High-Quality Leads for Corporate Visions

    August 21, 2019

    As B2B messaging, content, and sales skills training company, Corporate Visions is a B2B messaging, content, and sales skills training company. Corporate Visions was looking to reach an audience of sales, marketing, and customer success decision-makers. Challenge Corporate Visions knew exactly what its target audience looked like, but the leads they were...

  • LinkedIn Customer Success Stories

    Wednesday Wins: How LinkedIn Advertising Drives Growth for ...

    July 31, 2019

    The first advertising on LinkedIn ran in 2005. Since then, advertising and targeting options on the platform have continued to...

  • Wednesday Wins: Pepperdine Business School Drives Powerful ...

    July 17, 2019

    Founded on the core values of integrity, stewardship, courage, and compassion, Pepperdine Graziadio Business School has been...

  • LinkedIn Customer Success

    3 Organizations Show the Wide Range of Effective Marketing ...

    June 12, 2019

    In today’s Wednesday Wins, we show three different approaches to winning on LinkedIn: Year Up, a non-profit organization that helps...