Editor’s Note: This guest post was contributed by Justin Gray, CEO, LeadMD. I hate ambiguous jargon. It’s lazy, and even worse, it’s so tempting because it feels good. It allows us the comfort of perceived sophistication. So, when our industry, yours and mine, contemplates the problem of “sales and marketing alignment,” little gets accomplished beyond a...
Posts by Justin Gray
- Sales and Marketing
Justin Gray October 8, 2018
Editor’s Note: This guest post was contributed by Justin Gray, CEO, LeadMD. Predictive marketing barreled into the marketing lexicon as only buzz worthy trends can and quickly became a buzzword (or buzz term). For marketers, its promise was enticing, pledging to deliver ease of use, scalability, time savings and ROI. Who could resist the urge to believe in what...
- B2B Content Marketing
Justin Gray February 23, 2017
Editor's Note: This post was contributed by Justin Gray, CEO of LeadMD and recent co-founder of The LeadMD Marketplace and Podcast. As a marketer, I have the right to say that marketers talk too much. There is a lot of conversation and opinion from a lot of so-called experts. Just cutting through the noise can be exhausting. This is why I get excited when I come...
Justin Gray December 20, 2016
At the end of every year, we have the curious habit of morphing into some sort of digital sooth sayer, making rampant predictions...