Editor’s Note: This guest post was contributed by Justin Gray, CEO, LeadMD. Predictive marketing barreled into the marketing lexicon as only buzz worthy trends can and quickly became a buzzword (or buzz term). For marketers, its promise was enticing, pledging to deliver ease of use, scalability, time savings and ROI. Who could resist the urge to believe in what...
Posts by Justin Gray
- B2B Content Marketing
Justin Gray February 23, 2017
Editor's Note: This post was contributed by Justin Gray, CEO of LeadMD and recent co-founder of The LeadMD Marketplace and Podcast. As a marketer, I have the right to say that marketers talk too much. There is a lot of conversation and opinion from a lot of so-called experts. Just cutting through the noise can be exhausting. This is why I get excited when I come...
Justin Gray December 20, 2016
At the end of every year, we have the curious habit of morphing into some sort of digital sooth sayer, making rampant predictions about the state of the industry and products to come. Marketing, of course, doesn’t exist in tidy time brackets and the evolutions and revelations of 2016 are part of the flow of change that always marks this industry. With that in...