Justin Gray

Posts by Justin Gray

  • LeadMD Sales and Marketing Alignment

    Sales & Marketing Alignment: What You Didn’t Know Until Now (and We Didn’t Either)

    December 11, 2019

    Editor’s Note: This guest post was contributed by Justin Gray, CEO, LeadMD. I hate ambiguous jargon. It’s lazy, and even worse, it’s so tempting because it feels good. It allows us the comfort of perceived sophistication. So, when our industry, yours and mine, contemplates the problem of “sales and marketing alignment,” little gets accomplished beyond a...

  • Predictive Marketing

    Why Predictive Marketing Has a New Role in the Market

    October 8, 2018

    Editor’s Note: This guest post was contributed by Justin Gray, CEO, LeadMD. Predictive marketing barreled into the marketing lexicon as only buzz worthy trends can and quickly became a buzzword (or buzz term). For marketers, its promise was enticing, pledging to deliver ease of use, scalability, time savings and ROI. Who could resist the urge to believe in what...

  • 10 FREE Must-Subscribe Resources for Marketers in 2017

    February 23, 2017

    Editor's Note: This post was contributed by Justin Gray, CEO of LeadMD and recent co-founder of The LeadMD Marketplace and Podcast. As a marketer, I have the right to say that marketers talk too much. There is a lot of conversation and opinion from a lot of so-called experts. Just cutting through the noise can be exhausting. This is why I get excited when I come...

  • Marketing Lessons from 2016

    5 Influential Marketers Share Top Lessons Learned in 2016

    December 20, 2016

    At the end of every year, we have the curious habit of morphing into some sort of digital sooth sayer, making rampant predictions...

  • Planning for Account Based Marketing

    Planning for Success, the Cornerstone of ABM

    August 4, 2016

    My first job as a B2B sales director came when I was 26. I was starry eyed, errantly wielding the flag of technology and completely...