One of the perks of working for LinkedIn Marketing Solutions is that we get a front row seat for all the cool, innovative stuff marketers are doing. We get to see them use this platform as a catalyst to inspire, engage, and move their audiences. This year — these unprecedented, turbulent, troubled, choose-your-cliche times — we saw marketers work even smarter,...

Today, the power of community is more important than ever. Community is core to providing shared resources, support, and encouragement, which so many of us need in today’s world of work. And, even while working from home, you can still access many of your communities, including colleagues, connections — and even your partners — to help you achieve your goals. As...

“Choose your battles”' is an eternally sage piece of wisdom. If we’re constantly pursuing every opportunity and undertaking that strikes our fancy, we’re bound to spread ourselves too thin, with costly impacts on the quality of our output. Account based marketing (ABM) is a practice founded on the principle of choosing your battles wisely. By definition, this...