Karin Levi

Posts by Karin Levi

  • 5 Rules of Engagement for Thought Leadership

    5 Rules of Engagement for Thought Leadership

    September 29, 2020

    Thought leadership is a critical tool for financial services marketers. The question is, How do you get your thought leadership to break through? When original content is delivered to a highly engaged audience on LinkedIn, financial services brands can establish themselves as authentic thought leaders and anchors of trust while realizing the benefits of a...

  • Frank Cooper and Rob Norman

    BlackRock CMO: Purpose Beyond Profits in a Time of Transition

    August 4, 2020

    Corporate social responsibility and brand purpose have been topics of discussion in boardrooms, conferences, and think pieces for a long time. But this moment in history is making these subjects all the more urgent. As part of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, Rob Norman, fomer Chief Digital Officer at GroupM,...

  • Man holding a baby while working from home

    How Marketers Can Turn Challenges of Change into Opportunities

    July 23, 2020

    The pessimist sees a problem. The optimist sees an opportunity. The realist sees both. There’s no doubt that the current climate brings many unforeseen challenges to bear for marketers, testing our mettle. But there are also opportunities to apply our skills and prove our value in all new ways. As the conduits between brands and their communities, marketers can...

  • illustration woman on video conference with four people

    3 LinkedIn Tools to Help Your Community Stay Connected to...

    May 28, 2020

    With in-person conferences canceled, face-to-face meetings a rarity, and travel limited, it’s challenging for brands to stay connected...

  • Communicating in Uncertain Times

    3 Things Executives Need to Know Now About Communicating in...

    April 8, 2020

    You already know this is not a moment to sit back. As a business executive leading through challenging circumstances, you understand...

  • What FinServ Marketers Need To Know Today

    January 23, 2020

    I’m not telling you anything you don’t already know when I say that marketing in the financial services industry is hard work. In a...