Corporate social responsibility and brand purpose have been topics of discussion in boardrooms, conferences, and think pieces for a long time. But this moment in history is making these subjects all the more urgent. As part of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, Rob Norman, fomer Chief Digital Officer at GroupM,...

The pessimist sees a problem. The optimist sees an opportunity. The realist sees both. There’s no doubt that the current climate brings many unforeseen challenges to bear for marketers, testing our mettle. But there are also opportunities to apply our skills and prove our value in all new ways. As the conduits between brands and their communities, marketers can...

With in-person conferences canceled, face-to-face meetings a rarity, and travel limited, it’s challenging for brands to stay connected to their community. Right now remaining connected to your brand’s community may be more important than ever. For a brand to remain connected to its community requires continued messaging — whether paid or organic or a mixture of...