Karin Levi

Posts by Karin Levi

  • Two fathers and their daughters pose for a photo.

    Purpose and Pride: How Financial Institutions Are Embracing the LGBTQ+ Community

    June 24, 2021

    What began more than 50 years ago as a march in New York City calling for equal rights for gay, lesbian, bisexual and trans people, is today a worldwide, month-long celebration of LGBTQ+ voices and community presence. In 2021, Pride Month is a time of advocacy and activism, a time to look back on the progress that’s been made, and a time to look ahead to the...

  • Woman at a table working on laptop

    What Financial Services Marketers Need to Know About Audience Quality, Mindset, and Value

    April 5, 2021

    It’s estimated that digital ad spending on financial services in the United States alone grew to almost $20 billion dollars last year. That’s an almost 10% increase over 2019, according to Insider Intelligence, a research firm that tracks digital advertising across a range of industries. Only retail marketers spent more on digital advertising in the topsy-turvy,...

  • Woman carrying a laptop in an office

    3 Keys to Creating More Opportunity for Women in Financial Services

    March 22, 2021

    Editor's note: Watch a replay of the Cultivating Community for Women in Finance event. Last year, when Citigroup named Jane Fraser as its new CEO, she became the first woman ever to head a major U.S. bank. It’s a momentous milestone for gender equality in the finance industry, but there’s still much work to be done. According to an article published last summer...

  • 5 Rules of Engagement for Thought Leadership

    5 Rules of Engagement for Thought Leadership

    September 29, 2020

    Thought leadership is a critical tool for financial services marketers. The question is, How do you get your thought leadership to...

  • Frank Cooper and Rob Norman

    BlackRock CMO: Purpose Beyond Profits in a Time of...

    August 4, 2020

    Corporate social responsibility and brand purpose have been topics of discussion in boardrooms, conferences, and think pieces for a...

  • Man holding a baby while working from home

    How Marketers Can Turn Challenges of Change into...

    July 23, 2020

    The pessimist sees a problem. The optimist sees an opportunity. The realist sees both. There’s no doubt that the current climate...