Kate Mallord

Posts by Kate Mallord

  • LinkedIn Pages Have New Powers!

    February 12, 2019

    You may have heard that we recently launched LinkedIn Pages – the next generation of LinkedIn Company Pages. Pages was rebuilt from the ground-up and given a whole new set of superpowers so that you can level-up your engagement with LinkedIn’s professional community and declare your place on the world's professional network. So what’s new, you ask? Well, one of...

  • Kate Mallord

    5 Things I Learnt about Content Marketing at LinkedIn in 2018

    December 23, 2018

    I’ve been leading Content Marketing for LinkedIn in APAC for a year. It’s been a jam-packed-learn-at-speed-do-at-pace-steep-learning-curve kind of experience. So I thought I’d take a moment to share some of the things I’ve picked-up along the way. 1. Think Valid Business Reason, Win and Result First One of the first rules you learn as journalist is to put the...

  • Networking Events

    Hey Marketers: Can We Talk About Networking Events?

    July 24, 2018

    Editor's Note: The original version of Kate Mallord's post appeared on LinkedIn. I just got home from an event full of people who work in similar roles to me, who clearly share similar interests (it was why we were there), and they almost certainly all speak the same language. So, can someone please tell me why I spent the entire event nervous, clammy (the stage...

  • Voice search will be a medium to high priority in 2018

    [Ebook Launch] B2B Marketer's Guide to Winning in 2018 -...

    February 1, 2018

    We marketers love guessing what’s going to be the next big thing. The new ways to reach and engage our target audiences keeps...

  • 2018 Top Priorities for APAC Marketers

    Top Priorities for APAC Marketers in 2018? It’s not AI or VR

    January 9, 2018

    It’s my job to make sure that B2B Marketers in APAC are getting the right information to meet their “dream big” goals for 2018.  This...

  • CMO's Corner: Are You Boring Your CMO? Master the Marketing...

    December 14, 2017

    If there is a science to marketing, it lies in measurement. We live in a data-filled, data-driven world today and many marketers have...