Kate Mallord

Posts by Kate Mallord

  • Smarketing

    Achieving Delta 4 — Why Your Marketing Department Should Think Like a Start-Up

    November 14, 2017

    “Have you heard of Delta 4?” Kunal Shah asked the audience at LinkedIn's TECH Connect event in Bangalore, India, last week. Silence. “It’s a space shuttle,” a brave voice pitched-in from the back of the packed auditorium. “It’s a plane route,” suggested another. Of course they were both right, but they weren’t the answers Kunal was looking for. He was attending...