Katherine Lisciani

Posts by Katherine Lisciani

  • Personal Branding 101: The Stuff of Champions

    September 4, 2016

    As the college football season starts in earnest this weeked, the B2B Beat turns to guest poster Katherine Lisciani, Fournder of Millennovation Media, who uses Tim Tebow as a starting point to explore the concept of personal brand. I feel bad for what I’m about to say. I feel bad because Tim Tebow is a really nice guy. Despite that, my feelings for Tim will...

  • Millennial on bike

    The Cornerstone to Building Your Personal Brand

    August 11, 2016

    A few months ago I braved the heat of the summer subway and hopped the PATH to Jersey to see Gary Vaynerchuk keynote at Propeller Fest. Up until now, I had been doing everything I could to dodge the #AskGaryVee bandwagon. Yet, somehow I found myself on a train to the “dirty jers” to see what the rage was all about. I thought, at best, maybe I’d make some good...

  • Why You May Not Be Finding a Pot of Gold at the End of the Content Marketing Rainbow

    March 17, 2016

    Editor's Note: This post was contributed by Katherine Lisciani, Founder of Millennovation Media and a Digital Marketing Strategist and Content Curator. It’s no secret: brands are investing more time, talent, and money in content marketing than ever before. Almost three-quarters of the most effective B2B marketers plan to produce more content this year than they...

  • Marketers Can't Buy Love, Or Can We?

    January 18, 2016

    Editor's Note: This post was contributed by Katherine Lisciani, Founder of Millennovation Media and a Digital Marketing Strategist and...