Katie Levinson

Posts by Katie Levinson

  • Employee Advocacy

    How to Encourage Employees to Advocate for Your Brand on Social Media

    October 26, 2017

    If social media is already part of your organization’s marketing strategy, then it only makes sense to add employee advocacy to the mix. By leveraging your employees as brand ambassadors, you can quickly and measurably increase your social media reach with the audience you’re trying to engage. Here are five ways to get your employees jazzed up for social media...

  • Boost Your Content Marketing Strategy With Employee Advocacy [eBook]

    Boost Your Content Marketing Strategy With Employee Advocacy [eBook]

    September 28, 2017

    If you’ve ever been to London, you’ve no doubt heard the friendly reminder to “Please mind the gap” before boarding an underground train. It’s a useful warning for a very specific circumstance--don’t fall between the train and the platform. But as a marketer, boarding a train isn’t the only place you should heed that warning. Content marketing has gaps that can...

  • Curating Content

    Tips for Curating Content Your Employees Will Want to Share

    February 9, 2017

    If your brand needs to expand its reach on social media—to raise awareness, capture leads, and even make sales—start with your employees. The people who work for you have an average of ten times the connections your corporate accounts have. Encouraging employees to share on the brand’s behalf can dramatically boost your content marketing efforts. The easier you...

  • Content Marketing and Employee Advocacy

    Why Content Marketing Needs Employee Advocacy

    December 8, 2016

    An employee advocacy program makes it easy for your employees to share content that enhances their personal brand and the corporate...

  • Ready, Set, Launch Employee Advocacy in 4 Easy Steps

    June 1, 2016

    We can probably all agree that employees are a company’s greatest asset. But, did you know that employees’ networks are 10x larger...