Keith Richey

Posts by Keith Richey

  • A pug dressed up in a police costume with the tagline: Costumed pugs on LinkedIn. Unlikely. LinkedIn is where business is done.

    Don’t Be a Fish Out of Water: Do Business Where Business Is Done

    March 17, 2021

    In modern marketing, getting your message to the right audience is key. But if you want to reach business professionals, reaching them when they’re ready to do business is critical. Reaching your target audience when they’re in a ready-to-do-business mindset is particularly crucial on social media. Sure, your buyers enjoy watching a skateboarder roll down a hill...

  • Woman working in kitchen. Do Business Where Business is done.

    Doubling Down on the 3 Pillars of B2B Marketing Success

    June 25, 2020

    Brand marketing or lead gen? Lead gen or brand marketing? Attempting this balancing act can pose challenges for B2B marketers who recognize the value of both short-term and long-term thinking. The truth is that while you could prioritize one or the other, based on your strategy and goals, building a strong foundation in both will enable your organization to...

  • Market to Who Matters with the LinkedIn Marketing Solutions Platform Overview [eBook]

    August 3, 2016

    What is LinkedIn for? Any conversation about marketing on LinkedIn has to start with that simple question. Our mission statement says LinkedIn is intended “To connect the world’s professionals to make them more productive and successful.” We’ve achieved some success with that mission. With LinkedIn, marketers, for the first time in history, can reach the world’s...

  • Live Webinar: How to Market to Who Matters for Your Business

    Live Webinar: How to Market to Who Matters for Your Business

    May 14, 2016

    The long tail of the Internet has something for everyone. Sites that speak to your political persuasion. Sites that dissect your...

  • Does Data Undermine Creativity?

    January 20, 2016

    Marketers are awash in data. Is this helping creativity, or hurting it? Creative purists might argue that our collective obsession...

  • Live Webinar: Grasping the Fundamentals of Marketing on...

    October 14, 2015

    A host of trends are transforming B2B marketing. This is the era of data-driven marketing, which is changing how we understand...