Posts by Kelly Kyer

What do Rolex, Lego and the Walt Disney Company have in common? Little, perhaps, except that they all enjoy the confidence of a large proportion of the global population. The trio of giants topped the Reputation Institute’s 2017 list of the world’s most trusted brands. There is much to analyze on the list, but for me one headline finding stood out: “Companies...

The windfall that lands just as you need to make a big purchase; the future life partner who walks into a room when you’re least expecting it. Serendipity is a joy. By definition, it’s an accident of luck – a fortuitous event that you hadn’t been seeking. But these days, it’s easier for marketers to give chance a little nudge. When your target audience is facing...

With trust playing an ever-more important role in shaping brand perception and consumer confidence, marketers today are uniquely positioned to build meaningful relationships with customers. However, as research from Edelman & LinkedIn recently found, most marketers drastically undervalue their company’s greatest asset: thought leadership. For example, did you...