Kelly Kyer

Posts by Kelly Kyer

  • Be Present, Be Constant

    September 12, 2017

    What do Rolex, Lego and the Walt Disney Company have in common? Little, perhaps, except that they all enjoy the confidence of a large proportion of the global population. The trio of giants topped the Reputation Institute’s 2017 list of the world’s most trusted brands. There is much to analyze on the list, but for me one headline finding stood out: “Companies...

  • Reaching out to help

    Catching Customers at the Right Time: It’s More Than Just Luck

    August 30, 2017

    The windfall that lands just as you need to make a big purchase; the future life partner who walks into a room when you’re least expecting it. Serendipity is a joy. By definition, it’s an accident of luck – a fortuitous event that you hadn’t been seeking. But these days, it’s easier for marketers to give chance a little nudge. When your target audience is facing...

  • How Thought Leadership Impacts Demand Generation

    August 24, 2017

    With trust playing an ever-more important role in shaping brand perception and consumer confidence, marketers today are uniquely positioned to build meaningful relationships with customers. However, as research from Edelman & LinkedIn recently found, most marketers drastically undervalue their company’s greatest asset: thought leadership. For example, did you...

  • Girl working on laptop

    3 Content Distribution Strategies that Build Trust

    June 7, 2017

    To win the trust battle, tech marketers need to augment their current content distribution strategies to gain more credibility. This...

  • Metrics Matter: A B2B Guide to Finding Real Marketing ROI

    Live Webinar: Three Secrets to Demystifying Data

    April 26, 2017

    As the B2B marketing landscape withstands increased pressure to deliver meaningful results, the role of data continues to evolve and...

  • Millennials and Gen X Decision-Makers

    Millennials and Gen X Decision-Makers Achieving MORE,...

    March 1, 2017

    Millennials are undeniably reshaping the enterprise, but when it comes to technology purchasing decisions, don’t believe the hype —...