Kelly Kyer

Posts by Kelly Kyer

  • Rethink Your Tech Marketing Structure, Planning and Budgeting

    Rethink Your Tech Marketing Structure, Planning and Budgeting

    August 25, 2016

    The days of static marketing programs and systematically designed campaigns look to be a thing of the past — marketing teams can no longer spend months crafting large programs or following fixed budgets. As technology shifts and evolves and market disruption accelerates, so too will tech marketers need to be more nimble and open to changing up their strategy,...

  • What Tech Marketers Need to Know About Chatbots

    What Tech Marketers Need to Know About Chatbots

    August 17, 2016

    Chatbots and artificial intelligence (AI) have begun to empower many aspects of the customer experience in both B2B and consumer marketing. But what is all the hype about? What do today’s tech marketers need to know in regards to how chatbots might impact their business? To get the details, we recently sat down with Christian Monberg, President and CTO of...

  • What Marketers Can Learn from Tech Brands Topping BrandZ’s 2016 Top B2B Brands Report

    July 21, 2016

    Earlier this summer, Millward Brown, in partnership with LinkedIn, released the first ever ranking of today's most valuable B2B brands as part of WPP’s annual BrandZ™ Top 100 Most Valuable Global Brands report. The publication — which showcases how innovative and disruptive brands are striving to drive growth and attract top talent — remains an industry standard...

  • Who’s In Charge of the Tech Customer Experience?

    Who’s in charge of the tech customer experience?

    June 16, 2016

    When it comes to the technology purchasing process, it’s hard to know where one role ends and another begins. This makes ensuring a...

  • LinkedIn Marketing for Tech

    The Tech Marketer Difference

    March 31, 2016

    The conventional wisdom holds that tech marketers are a step ahead. Marketers in the technology sector were among the first to build...

  • Peers on Point: Q&A with Brother International's Mary...

    March 5, 2016

    Just like a snowflake, we know that every tech marketer is unique. From the type of technology you market (hardware to software and...