Keren Katz

Posts by Keren Katz

  • Programmatic, LinkedIn, and Brand Safety

    Programmatic, LinkedIn, and Brand Safety

    September 27, 2016

    Programmatic 2.0 has arrived, and premium advertisers are embracing it. Over the past decade, programmatic ad spending has surged year over year and 2016 has been no exception. Next year, programmatic’s growth will continue with advertisers in the United States boosting their spending on programmatic display ads by 24 percent to $27.5 billion, according to...