Kevin  Mallon

Posts by Kevin Mallon

  • Mass Personalization

    Mass Personalization Over Mass Marketing

    February 17, 2018

    This guest post was contributed by Kevin Mallon, Partnership Manager at AdParlor. It’s February. For most of us, by this time of the year, our resolutions have gone out the window, and we have reverted to the old habits we swore we would move away from. It's the same in digital advertising. Like clockwork, companies are falling over themselves to splash out on...