Kitty O'Connell

Posts by Kitty O'Connell

  • The Real Value of Your Employees’ Social Media Reach

    The Real Value of Your Employees' Social Media Reach

    June 1, 2017

    At the risk of sounding crass, let’s be blunt: The purpose of marketing is to generate revenue. We raise awareness to start relationships that lead to sales qualified leads that convert to revenue. We publish eBooks to capture leads we can nurture to create revenue.  We…well, you get the picture. That’s not to say marketing can’t be creative, or genuinely...