Kristen McCabe

Posts by Kristen McCabe

  • Marketer Origin Stories

    Marketers' Origin Stories: 6 Lessons From 12 Leading Marketers Around the World

    April 7, 2019

    This guest post was contributed by Kristen McCabe, Senior Content Marketing Specialist at G2 Crowd.  The truth is, I always wanted to be a marketer. I just didn’t know it. And, as it turns out, I’m not alone. The 12 origin stories here come from marketing leaders and influencers around the globe. Some knew their calling from an early age, as proven by...