Kristin  Fordyce

Posts by Kristin Fordyce

  • Beyond Employee Advocacy: Fostering Thought Leadership

    September 14, 2017

    There are several stages of maturity in employee advocacy. It starts with infancy, when employees are informally posting on social media on the brand’s behalf. The next stage—call it adolescence—involves taking a strategic approach. That means creating an official employee advocacy program with support from upper management. After that, the focus shifts to...