Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one ranked No. 9. The foundation of a successful LinkedIn Page is a robust and active community of followers. We hear frequently from organizations that growing this total is their top marketing aspiration on the platform. In trying to...
Posts by Kylee Lessard
- LinkedIn B2B Marketing
Kylee Lessard April 16, 2019
Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one ranked No. 14. What is a B2B content marketing strategy? How can I execute one optimally on LinkedIn? Whether you’re learning how to start a B2B content marketing strategy, or brushing up on the basics, or looking to achieve mastery...
Kylee Lessard December 12, 2019
LinkedIn hosts a community of more than 660 million professionals. No matter the size or specialization of your business, chances are that your future customers are out there on the platform. Finding them and getting through with the right message? Therein lies a marketer’s challenge. Efficiently growing the customer base is a central goal for every organization...
Kylee Lessard September 15, 2019
“If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.”...
It seems like every day, a new marketing influencer, publication or company is preaching the importance of employee engagement. This...
- LinkedIn Elevate
How many times in your life—or maybe even this week—have you uttered, “There aren’t enough hours in the day”? For marketers and small...