Lara Julio

Posts by Lara Julio

  • Man sitting on windowsill on mobile phone, looking at laptop

    Generating Leads on LinkedIn: 5 Tips from the Marketing Lab

    March 16, 2021

    Year after year, marketers point to generating leads as their top priority. (And also their biggest challenge.) Fueling the sales pipeline with high-quality opportunities that convert is ultimately one of the primary functions we are measured against. But the fundamentals of effective lead generation are changing in a transformed business environment. The vast...