Laura Collins

Posts by Laura Collins

  • How the Prospective Student Mindset has Evolved in the Digital Age

    October 15, 2015

    Over the last few years, it has become increasingly difficult for marketers in higher education to convert prospective students to enrolled students. Rising tuition costs, questions about ROI and measurement of outcomes, increased competition and instant access to information due to the rise of social and digital media are just a few of the challenges facing...