Lauren Bellina

Posts by Lauren Bellina

  • Woman working from home, standing and writing on notepad

    Building Brand Equity with Integral Ad Science

    May 26, 2020

    All marketers want their brands to be safe. That’s a given. Now the next level of brand safety in online advertising is brand suitability. Let me explain. When planning a marketing campaign, brands tend to be primarily focused on creating a sticky message. However, in order for that campaign to be impactful, the ad must be seen—by a real human and in the...