Laurie  Chan

Posts by Laurie Chan

  • LinkedIn Targeting Guide

    Audience Targeting in Asia: A How-To Guide

    August 14, 2017

    Asia is a continent of contrasts. With a mix of mature, emerging and frontier markets, each at different levels of economic maturity, the region’s diversity may be exciting for businesses, but it poses a challenge for marketers. How do you identify and connect with the people who matter to your business? And, just as importantly, how do you do that quickly,...

  • Sophisticated Marketer's Guide to Events

    Events in Asia: 3 Reasons Why They are Irreplaceable

    August 12, 2017

    In today’s digital world, much of the B2B buying journey is conducted online — but not all. A 2016 Asia Pacific study by HubSpot found that when buyers are looking to learn more about a product or service, 70% turn to search engines, compared to just 29% who would reach out to a sales representative. But this behaviour gets flipped around once they’re ready to...

  • AdvertisingWeek Asia

    5 Big Questions Raised by LinkedIn’s B2B Forum at Advertising Week Asia

    June 16, 2017

    LinkedIn’s B2B Forum at Advertising Week Asia 2017 in Tokyo, Japan, brought together some of the best marketing minds in the world. We’re delighted that the B2B Marketing Forum inspired some great questions about the future of B2B marketing. We’ve summed up five of the biggest questions from the Forum for you. 1. What are some of the biggest challenges in B2B...