This guest post was contributed by Lee Odden, CEO, TopRank Marketing. Eyes fixed on his computer monitor, Jack felt perspiration form on his forehead as he waited in anticipation for the flood of visitors to the new campaign he and his team just launched. Anticipation turned to nervousness as he looked around the room and asked, “Who’s promoting this content?”...

Influencer Marketing is a hot topic, but what is really working, what isn’t and what are the future trends? Those are the questions we set out to answer in a recently published research report: Influence 2.0: The Future of Influencer Marketing. With analysis from Brian Solis of Altimeter and a research partnership between Traackr and my agency, TopRank Marketing...