Lindsey Edwards

Posts by Lindsey Edwards

  • LinkedIn Elevate

    LinkedIn Elevate Makes Progress in Simplifying Employee Advocacy Through Data

    October 25, 2016

    Employee Advocacy programs have become a powerful tool for companies aiming to increase conversations relevant to their business. In fact, more than 60% of companies are actively building programs today because they’ve found that this strategy make it possible to increase content reach and authentically engage with their target audiences. But with all...

  • Introducing LinkedIn Account Targeting

    March 1, 2016

    Talk to any B2B (or high consideration B2C) marketer today, and they will tell you that account-based marketing has become an important element of their go-to-market strategy. It is the basis for aligning program dollars and resources against priority accounts that are determined in partnership with the sales team. Today we’re delighted to announce the launch of...

  • LinkedIn Expands Mobile Advertising Offering

    March 5, 2014

    Today we are announcing the availability of Sponsored InMail on mobile. With more than half of LinkedIn Inbox pageviews currently happening on mobile devices, this creates an unprecedented opportunity for advertisers to reach LinkedIn members where they engage the most. Sponsored InMail provides a powerful vehicle for marketers to reach targeted audiences with...