Marc de Swaan Arons

Posts by Marc de Swaan Arons

  • What's Next For the Future of Marketing?

    What's Next For the Future of Marketing?

    June 28, 2016

    Editor's Note: This post was contributed by Marc de Swaan Arons, CMO and Executive Board Member at Vermeer. Everything around us is changing, especially the marketing field. To be more specific, it is WHAT we do in marketing that is changing beyond recognition. With the possible exception of information technology, there is not another discipline that has...