Margaret Molloy

Posts by Margaret Molloy

  • Siegel Gale Simplicity

    What Does Simplicity Mean to You?

    December 19, 2018

    Editor's Note: This guest post was contributed by Margaret Molloy, Global CMO of Siegel+Gale. In a world of unlimited choice, consumers are prioritizing simplicity more than ever before. Unnecessary complexity means consumers are embracing brands that make their lives easier. And these brands all share a common trait—simplicity is at the heart of the experiences...

  • Exceptional Experiences

    16 Leaders on Winning Brand Experiences

    October 23, 2017

    Editor's Note: This post was authored by Siegel+Gale Chief Marketing Officer Margaret Molloy. The digital era and rise of social media have catalyzed a shift—branding has evolved from words and pictures to experiences. Gone are the days when companies could broadcast an untouchable, proprietary brand story to the world. The most successful brands of today are...

  • CMO's Corner

    CMO's Corner: The Super Powers of 10 Marketing Teams

    July 17, 2017

    Editor's Note: This post was authored by Siegel+Gale Chief Marketing Officer Margaret Molloy. Inspired by the recent buzz around the Wonder Woman blockbuster, I reflected on all the remarkable women who are making the impossible possible in my CMO circle.  I quickly noticed that behind every wonder woman is an empowered team. So, I was motived to ask a selection...