María Irizarry

Posts by María Irizarry

  • Financial Advisor

    A Matter of Trust: What’s Important in Financial Services Marketing?

    June 19, 2018

    The World FinTech report 2017 from LinkedIn, Capgemini and Efma, found that incumbent financial brands maintained a trust rating 13 percentage points higher than that of FinTech challengers (37% to 24%). Joanne Bradford, CMO, SoFi, underlines the importance of trust in financial services: “We think trust is number one, especially when it involves your money....