Marine Lucas

Posts by Marine Lucas

  • How BNP Paribas set the finance agenda on LinkedIn

    How Thought Leadership Content Can Change the Conversation

    July 26, 2017

    What is content marketing? In my view, it’s far more than an ad with longer copy, or a video that lasts for 5 minutes rather than 30 seconds. Content marketing isn’t just about delivering brand or product messages in a slightly different form. At its best, it has the power to change the conversation around a category. To do so, it has to be bold, generous and...