Mark Lavelle

Posts by Mark Lavelle

  • 5 Rules of B2B eCommerce

    February 1, 2016

    Editor's Note: This post was contributed by Mark Lavelle, CEO of Magento Commerce. As B2B customers grow more comfortable with eCommerce and online engagement, B2B marketers need to fundamentally rethink how, when, and why they engage clients and how they support their needs. We spend so much time focusing on the differences in the B2B buyer journey that we lose...